As a busy personal trainer, every opportunity to expand the awareness and growth of your fitness business is worth exploring. Twitter is one of those social channels which allows you to get a sense of what is happening in the fitness industry while also interacting with current and potential customers.
This guide will show you the four main areas that make up your Twitter profile. On completion, you will better understand Twitter and how to use it to promote your online personal trainer business.
Why should I set up a business Twitter account?Statistics show that Twitter has 330 million active users monthly and 145 million users every day. This means that Twitter is a good channel to choose if you want to join conversations about the fitness industry and speak with your audience.
Twitter is an excellent platform for your personal trainer business. It offers fitness brands a way to spread their message at scale and allows you to talk directly with your audience.
If you are interested in setting up another social channel, check out our setup guides for LinkedIn, Pinterest, TikTok, and Facebook
1. Your profile and header photosDon’t be daunted by this stage. There's a straightforward way of adding your profile picture and cover photo. For inspiration, take a look at the PT Distinction Twitter page.
For the cover photo, set yourself up with a free Canva account and select “Social Media” and then choose “Facebook Cover.”
There are loads of templates to get started. The cover photo is your first opportunity to get noticed by potential customers, so make sure it contains why you are so amazing - Otherwise known as your USP (unique selling point). This could be promoting your fitness brand, upcoming product launches, or competitions.
Remember that with your Twitter logo. It doesn’t just appear on your profile. It is the icon that is associated with every tweet you post.
2. Your display name and account @nameYour next job is to choose your @name. This is what comes after the “@.” Your display name will be unique to your fitness business and appear in your profile URL. In terms of length, it can contain up to 50 characters.
You may already post under your personal Twitter account, which is fine, especially if you are just starting your fitness business. But the issue with this is that if your personal trainer business goes under a different name, it could be difficult to move people from your personal Twitter account to your business account.
The choice is yours, but we recommend changing at the earliest opportunity.
3. Your bioLike your bio on your website or any other social channel; it has an essential role on Twitter in getting your brand noticed, generating more leads, and eventually getting new clients for your personal training business.
Need some inspiration? take a look at our guide to creating an Instagram bio. This is your opportunity to sell your personal trainer business in only 160 characters. Think of it as your elevator pitch, where you can introduce yourself to your customers and give them a sound reason to follow you. Here are some tips:
Add a direct link to your website. Include a link to what you want people to see. Consider your “About page” or landing page. Use a unique link to track visitors from Twitter.
Add your location, even if your presence is purely online. For example, you can add your HQ, founding city, or workplaces. This helps you reach and connect with local followers.
4. Your pinned TweetA pinned Tweet is simply the first Tweet your customers will see when they view your profile. It is what you want your customers to focus on when they view your profile. Here are some of our favorite examples of pinned tweets:
Send customers to a specific landing page - This could be useful if you have an upcoming product launch or simply want to send your customers to a sign-up page.
Ongoing sale or promotion - Great if you want to promote a sale, promotion, or competition in time for a seasonal event.
Promote your latest fitness product - Reinforce the excitement and buzz of your new product and showcase why your customers should be interested in it.
The best part is that the pinned tweet is so easy to amend that you can continually test and change it when it suits you.
To pin a Tweet, simply click the down arrow at the top-right corner of the Tweet and select “Pin to your profile.”
As with all marketing, when you are a business owner, you want to make sure you are spending time on the marketing tactics that will achieve your goals. That is why having a business plan set up will help you identify if Twitter is a channel you need to use to target your audience.