In any business, you have to ensure your marketing is on point. As a personal trainer, this is no different. Just because you're working for yourself and it's very much unlike a typical office job, it doesn't mean you don't have to focus your efforts on how potential new clients will find you. If you can't put yourself out there and get into the minds of people nearby, then your vast knowledge of fitness and nutrition will be going to waste.
However, fear not, as marketing yourself for free is both entirely possible and something you can do quite efficiently. People will always need personal trainers because not everyone can easily keep fit on their own or learn the proper ways to achieve their fitness goals. There will always be people who need help with motivation and self-esteem when working out, and it's a personal trainer's job to help them do just that. So here are 8 ways to market your in-person or online personal training business for free!
#1. Social MediaIn this day and age, social media is seemingly the king of free publicity and marketing.
Instagram is number one in visual content, ruling over most other platforms. If mostly young professional adults are your ideal clients, being present on Instagram is huge.
Twitter is also a great way of attracting people as it's a fast-paced and instant method of getting a message across. You can network easily with people and get to know like-minded individuals.
Then you have Facebook, where you can create groups and have people link up with you if they so choose.
LinkedIn is a platform for professional networking. If you're targetting people who have high-end jobs such as CEOs and company owners, you'll find them more active on LinkedIn than on any other social media platform.
TikTok is becoming more and more popular among the youngest target audience, so if that's where you'll most likely find future clients, it's worth understanding how it works and how best you can create engaging content for them.