With over 500 hours of video uploaded every minute, and over one billion hours watched every day. Your personal trainer business must have a channel on the platform.
If you are new to YouTube or just have not had the time to get started. Don’t worry. We have got you covered. Follow this simple guide, and you will be set up with your personal trainer's YouTube account in minutes.
Create your YouTube AccountTo start creating and uploading videos to YouTube, you will also need to create a YouTube channel for your personal trainer business. The following steps will get you set up with a Google account and also show how to sign into and make your first channel.
Sign in or create a Google account
Like all Google-owned products, you will need to have a Google account to create a YouTube account. We recommend creating a new Google account that has been created specifically for your personal trainer business.
Aside from having a unique email for your business, it will make it easier in the future if you want to create a Google Ads, Google Analytics, or Google Tag Manager account.
If you already have a Google Account, you can use it to sign into YouTube. All you need to do is enter the email address you would use for other Google products. So, for example, if you have a Gmail account, simply use this to log in. If not, you can easily create a Google Account directly from YouTube.
Create a Google Account in YouTube
Start by going to youtube.com. If you are on a computer, click “Sign-in,” then click “Create account.”
From here, you will be instructed to fill in your information.
2.Create your business channel
Once you are signed into YouTube, you can create your business channel. Simply click on your profile picture and click “Create a channel.” Here you can upload your logo and add your business name.
Personalizing Your ProfileBefore you start creating those videos, you’ll want to set up your channel and ensure that each profile section is complete and is working for your personal trainer business.
The channel customization page lets you change the homepage layout, branding, and the basic info for your channel.
The layout tab lets you select and organize what your customers will see when visiting your channel.
First, you can add a video spotlight - The video spotlight is the first video your customers see when visiting your channel. This is great as YouTube allows you to choose a different video depending on if the viewer has subscribed to your channel or not. So, for example, you could use this to show a brand video to non-subscribers and a fitness product/package video to subscribers.
The channel trailer is excellent for people who have not subscribed and is an opportunity for you to say what you create, what people can expect from your channel/brand, and encourage people to subscribe.
Within the Layout tab, you can also add Feature Sections. This allows you to customize what viewers see when they land on your channel homepage. We use this tool to help us organize videos and playlists into specific product areas, making it easy for customers to find the help they need or your latest technique video.
With the branding tab, you can change elements of your profile to make your channel unique to your brand.
First, you can add a profile picture. This needs to be at least 98 x 98 pixels and 4 MB or less. Your profile picture will be shown everywhere your channel is visible on YouTube, so make sure it matches your brand.
The next option allows you to add a channel banner image; for best results on all devices, use an image of 2048 x 1152 and 6 MB or less. This is important for your business as it appears across the top of your channel. It is an excellent opportunity to give customers a visual representation of your business. Why not add reviews, or offer for your latest fitness products?
The last branding opportunity YouTube gives you is the ability to add a video watermark. This will appear on all your videos in the bottom right-hand side corner of the video player, and your customers can use it to subscribe to your channel. YouTube even lets you choose when it appears.
Finally, there is the Basic Info section. Think of this as your Instagram profile or Facebook bio. It is your first chance to let customers know who you are and what you offer.
In this section, you can make changes to the following:
- Channel name
- Add a translation of your profile information
- View your channel URL
- Add links to sites that you want to share with your customers
- Contact info - Great if you want people to contact you by email
Once you are happy with your amends, select “Publish” to make them live on your channel.
There you have it. Following the information in this guide will set you up with a YouTube channel that will showcase your brand and allow you to sell your personal trainer packages.