Happy New Year, and welcome to our latest blog post on social media updates! As we kick off the new year, it's essential to stay up to date on the latest developments in the world of social media.
In this post, we'll take a look at the most significant updates from December and how they might impact your social media marketing efforts this month. From new features to algorithm changes, we've got you covered on all the latest happenings in the world of social media. So let's dive in and see what's new in the world of social media this month!
Notes: Instagram has started to roll out Notes, a new way to share your thoughts with your community and see what your connections are up to. Notes are a 60-character post made up of just text and emojis.
Try it out today. To leave a note, go to the top of your inbox and select the follow back or people within your lists. Your note will appear at the top of their inbox for 24 hours.
This is a great, easy way to share what is on your mind with your customers and to start new conversations to increase engagement.
Create Moments with friends Instagram want to make it easier for you to share moments with your customers. They are working on the following:
- Add Your nominations: Instagram is testing an update to the Add Yours Feature where you can invite your customers to participate by tapping “pass it on” when you see a prompt that reminds you of them.
- Candid Stories: Currently at test stage, Candid is a new way for your community to capture and share what you are doing in a Story that is only visible to those who also share their own.
Groups: We are used to creating Groups on Facebook, and this new Group Profiles feature could be a great way to share content within a specific group. This feature will allow you to create or join this new profile to share posts and stories in a dedicated, shared profile with customers. To create a new group profile, tap the “+” and select Group Profiles.
YouTube
Moving onto an exciting update from YouTube.Handles are a way for your customers to find and connect with you on YouTube. Handles are unique and short-channel identifiers distinct from channel names, and they start with the '@' symbol. For example, @ptdistinction. These are like your Instagram or Twitter handles..
All channels will have an associated handle that can be used to find and interact with other users. Your handle will also automatically become the new YouTube URL for your channel, making it easy for people to discover you. For example, youtube.com/@ptdistinction. This is an excellent opportunity for personal trainers to direct followers and customers to your channel. Your handle is unique to your channel, keeping your brand secure.
You'll see handles in places like comments, mentions, and in Shorts. Your handle will show in more places over time. You can also use your handle outside of YouTube to promote your channel.
This update will allow personal trainer business owners to get deeper insights into their audience and the ability to see your top-performing posts. So as you share helpful knowledge, ideas, and advice, you'll learn more about what’s resonating to help you continue growing on LinkedIn.
This update will allow you to have detailed targeting on the following metrics:
- Follower Growth
- Discover trends
- Dig into the Demographics of your audience
- Understand what posts and content are working for your audience
TikTok
Over to TikTok where the major announcement from December was the updated CAP Uni marketing course This is great for personal trainers looking to tap into the potential of the platform, but do not know where to start.TikTok offers the following courses:
- Stay 'Always Engaged'
- Find Your Brand Voice
- Produce Like a TikTok Pro
- Collaborate with Creators
- Compel Viewers To Buy
Through these courses, personal trainers will learn how to strategize and produce TikTok-native content and continue driving your growth on this channel.
These updates provide new opportunities for businesses and individuals to engage with their audiences and showcase their products and services on social media. By staying up to date on the latest updates, you can make the most of these new features and better connect with your audience.
