5 Reasons Forbes.com Suggest All Small Businesses Should Have Their Own App

Jun 7, 2016

By Tim Saye

Forbes.com is one of the worlds leading business resources.

Apps are awesome and every personal trainer who wants to stand out in the modern tech based world should have one. If you don't have your own app you are missing out...... Don't take my word for it, here are five reasons Forbes.com suggest all small businesses should have their own app;

1. Be Visible to Customers at All Times

Statistics show that the average American spends more than two hours a day(!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

2. Provide Value to Your Customers

If you can offer something of value to your customers inside your app the result will be more downloads and more return customers.

3) Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

4) Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

5) Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider having your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

This was taken from an article by Melanie Haselmayr on Forbes.com

Is it time for you to be more visible, provide more value, build brand awareness and stand out in the personal training industry?

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