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Marketing Courses for Personal Trainers

October 27, 2022
tim saye

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No one can deny that understanding digital marketing is critical to have a successful personal trainer business. We get it; searching and researching for the best marketing course for your personal trainer business can be overwhelming. There are so many choices, and who knows if they will be helpful.

That is why we have curated a list of favorite online courses that are the most effective way to learn while building and managing your personal trainer business.

The PTD Ninja Online Personal Training Certification.

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This in-depth course, brought to you by PTD Ninja, has been developed from over 7 years of data collected, helping thousands of personal trainers take their business online.

You get lifetime access to OPTC including any updates.

The OPTC is a self-paced course, accessible from anywhere in the world, easy to navigate, and supported by your own tutors through the PTD Ninja Academy.

Create systems that allow you to deliver a service that you can quickly adapt and adjust to any client.

What you will learn

The course covers all 8 fundamentals of starting and growing an online fitness business:

- FUNDAMENTAL 1. The Business Owner.

- FUNDAMENTAL 2. Your Goals & Planning.

- FUNDAMENTAL 3. Your Business Finances.

- FUNDAMENTAL 4. The Operational Systems & Processes.

- FUNDAMENTAL 5. Your Team.

- FUNDAMENTAL 6. The Brand.

- FUNDAMENTAL 7. Sales & Marketing.

- FUNDAMENTAL 8. Client Experience.

By the end of this course, you will have a fully functioning scalable online coaching system with awesome content which will be fully integrated into your website (we'll even help you build this, too!).

Google Digital Unlocked

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Google brings you a range of free digital marketing learning content specifically designed to help you grow your online personal trainer business. What is great about these Google marketing courses is that you can learn by selecting individual modules or taking a whole course.

Courses Include

- Fundamentals of Digital Marketing

- Get Your Business Online

- Promote a Business with online adverting

- Promote a business with content

Google Digital Marketing Certification is worth it. It’s a great course to follow if you want to improve your marketing skillset for your fitness business. We like it because courses are easy to understand and use real-world examples across SEO, SEM, Ads, and Social Media Marketing.

What you will learn

- Build your web presence

- Plan your business strategy

- Get started with SEO

- Local SEO

How to Use TikTok for Business - Udemy

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Effective TikTok marketing gets you more traffic, followers, likes (hearts), shares, sales, and, more importantly, personal training clients.

The TikTok social media platform has seen explosive growth over the last two years.

It now has 800 million users that are engaged and looking for fun and exciting content to share, and this is an excellent opportunity for your fitness business.

To succeed with TikTok marketing, you need to know how the platform works and how the users interact.

What you will learn

- How to use the TikTok platform for marketing your business successfully.

- About businesses and organizations that have already leveraged the TikTok platform to get the word out.

- How to engage with your audience on TikTok.

- How to create viral videos and grow your TikTok account.

- How the platform works and how the users interact with each other.

- Tools, tips, and resources to help you make better content and grow your audience faster.

Social Media Marketing Professional Certificate - Meta BluePrint

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This free course from Facebook will give you the edge when mastering Meta to curate your social media presence on Instagram and Facebook. This course is excellent if you are a complete novice to social media, its six-course program will provide a perfect overview of digital marketing across the major social media channels, including Facebook, Instagram, LinkedIn, YouTube, and TikTok.

What you will learn

- Establish an online presence, build a following, and manage your social media accounts

- Develop compelling social media posts and create a solid social media brand presence

- Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results

- Learn to evaluate and interpret the results of your social posts and advertising campaigns

SEO Training Course by Moz - Udemy

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SEO is the active practice of optimizing a website by improving internal and external aspects to increase the site's traffic from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a website for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

Understanding SEO will allow you to ensure your fitness business website is seen by your target audience when they are searching for your products and services. Whether understanding your fitness business’s target keywords or understanding how to analyze the website you currently have, this course is excellent for beginners and pros to get to grips with SEO.

What you will learn

- What is SEO

- Site Audits

- The basics of keyword research

- Link building

Email Marketing Basics – Google Digital Garage

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Email marketing is one of the tools you want to start as early as possible because it takes time to grow organically. Your audience, size, and quality will determine how successful an offer will be, so starting to build early will help you reap the benefit down the line.

Sending newsletters and special offers to customers via email can play a crucial part in your overall marketing plan, building and strengthening relationships with your customers.

What you will learn

- Developing a contact list

- Targeting audiences based on interests

- Building relationships with customers.

Graphic Design Basics - Canva

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As a personal trainer business owner, you will often fill the role of many disciplines. One of them is design. This free course from Canva will give you an understanding of what design is and how you can quickly learn and think like a designer if you understand the fundamentals.

We love this course because, as a business owner, you will always need to put together a Facebook ad or create a new LinkedIn banner. Understanding a platform like Canva will save you time.

What you will learn

- What we mean when we talk about design

- Why design matters to you

- How can everyone learn to think like a designer

University of Illinois

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Coursera has a partnership with the prestigious Illinois University; therefore, the credibility of this course is never questioned. While this course covers several interesting topics such as product strategies, marketing mix, and mobile marketing, it always works with the fundamentals such as SEO and Social Media.

What you will learn

- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

- Learn to evaluate and choose appropriate web analytics tools and techniques

- Understand frameworks and approaches to measuring consumers’ digital actions

The key to using these courses is consistency. Digital marketing changes daily, so putting some monthly time aside will allow you to keep up with the latest marketing trends. Still, it will also give you the time to manage your online personal trainer business.

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