If you're a personal trainer looking for new clients, have you considered using Pinterest as part of your marketing strategy? Pinterest is a visual search tool often used to find and bookmark inspiring content, making it an excellent platform for personal trainers to showcase their services and attract new clients. In this post, we'll explore the benefits of using Pinterest, how to set up and optimize your profile, and how to use Pinterest effectively to get more personal trainer clients. Whether new to Pinterest or looking to enhance your existing strategy, this guide will give you the tools you need to succeed.
What is Pinterest, and why should you be using it?Pinterest is a visual search tool for finding, bookmarking, and sharing inspiring content. It’s similar to regular search engines in that you can type in search terms to generate results. Still, it’s significantly different in how it customizes the user’s home feed based on their history. This customization is the USP that makes Pinterest valuable from a marketing point of view.
When users add (or ‘pin’) content to their Pinterest account, it becomes part of a searchable database accessible to all users. The pins are images or videos with accompanying descriptions and links. Pins can be ‘repinned’, commented on, and categorized, and connections are built between users through following accounts, as on Twitter. Businesses can utilize Pinterest to showcase inspirational, engaging visual content that drives website traffic.
Traditionally, Pinterest has been used predominantly by women, but its popularity among men has grown recently. Check out Influencer Marketing Hub’s 34 Mind-blowing Pinterest Stats for 2023 for all the latest data about Pinterest use, but here are a few headlines:
· 445 million people use Pinterest each month
· It is the 4th most popular social media site in the US
· It’s a place for finding healthy habits
Pinterest is a perfect fit for personal trainers looking for new clients, as people use this platform specifically to find inspiration and get new ideas. There’s a strong focus on positivity and improvement. It’s also free and can easily be integrated into other marketing activities (e.g., using images and videos across platforms).
Setting up and planningThere are three steps to follow when starting out using Pinterest to promote your business:
1. Set up a business account
You could use a regular personal account. Still, it is definitely worth setting up a proper business account on Pinterest as a) it’s free, b) it looks more professional, and c) it gives you access to certain extra features, including the ability to create different types of pin, and access to your analytics to help you track what’s working. See our article on how to set up a Pinterest business account to learn how to set-up the perfect Pinterest account for your fitness business.
2. Optimize your profile
It’s essential to get your profile name and ‘about’ details right. Use keywords, include links to your website, email signup page, and other social media platforms, and as always, double-check for typos, etc. Make sure all of the important information is covered, such as exactly what services you provide, but keep it reasonably brief and try to stand out a little from the crowd.
3. Form a strategy
Before you start pinning, do some research and make a plan. What kind of content will work best for your target market? How will you categorize it? What action do you want people to take? Do you already have good-quality images, infographics, or videos available? Take stock of what you already have, and think about how you could fill the gaps (e.g., take your own photos, commission videos or graphics, find royalty-free images). How will this fit in with your broader marketing strategy? Are your competitors using Pinterest, and if so, how? There’s much to cover at this planning stage; here are some more strategic tips from SocialPilot.
How to use Pinterest effectivelyOnce you have a plan, there are several things to consider to get the most out of Pinterest:
· Get your branding right – this is particularly important when using such a visual tool. Choose fonts and colors that reflect your brand, and ensure you consistently use them in your pins.
· Optimise your content for visual impact – use strong, high-quality images and videos, and ensure that text is easily readable. For images, vertical posts (2:3 aspect ratio) will have the most significant visual impact, particularly on mobiles.
· Optimise your content for search – there are several factors at play when it comes to Pinterest SEO, including your board names and descriptions, pin titles and descriptions, and much more. Check out Hootsuite’s 10 Top Tips to Help You Nail Pinterest SEO.
· Create videos and infographics – high-quality images are great, but try to mix things up with graphics and videos too. You can create your own infographics using free tools such as Canva, with plenty of templates and tutorials available to get you started. If you’re interested in making videos, we have some helpful tips for filming personal trainer content.
· Pay for advertising – as with all social media platforms, Pinterest offers paid advertising, which you could consider spending some of your marketing budgets on, perhaps just to generate some initial interest.
· Join all the dots up – as well as linking from Pinterest to your website and other social media platforms, ensure you have crosslinks set up back to Pinterest. Encourage current clients to engage with and repin your content – this will help widen your reach.
· Check and monitor – as with your marketing activity, don’t forget quality checks and regular evaluation. Double-check all of your pins before posting – are there any typos? Do the links work? Use your Pinterest analytics to assess what’s working well and what needs tweaking.