Coronavirus Panic.... How to save your face to face training business and deliver to your clients
With gyms shutting down and people staying at home many face to face trainers fear losing their clients, their income and struggling to cover the essentials like rent and food.
A few simple actions can help Coronaproof your face to face coaching business.
The key right now is to replace what you offered before and keep it simple.
As I see it you need 3 or 4 things to replace your face to face service/ income and bring it online:
1 - A live streaming platform to replace face to face sessions. 2 – Workouts, nutrition guidance and tracking that clients can do at home for the times they're not doing live sessions. 3 – A message to send your clients informing them of how you plan to continue delivering their sessions 4 – If you don't have one already set up you'll need a way to take money online.
Here's a bit more detail on how I would do each one...
1 - A live streaming platform - Zoom is a great platform and allows quality two way conversation and video. Here's a link (not an affiliate one!) - https://zoom.us/
Replace what you offer and keep it simple so...
- Group clients go in a group meeting. - 1-1 clients go in a private meeting.
Stick as closely as possible to the same class and 1-1 training schedule you have in the gym. At times like this a lot of people find comfort in routine.
2 – Workouts, nutrition guidance and tracking that clients can do at home for the times they're not doing live sessions.
- Most clients will need a few extra workouts to do on their own time. - Add in continued education and tracking for nutrition and lifestyle. Keep in mind the current restrictions when setting out ideas for your clients. - Offering workouts and food ideas that kids can join in with will make it much easier for clients and much more fun when/ if the schools all close.
3 - Something to send to your clients informing them of how you plan to continue delivering their sessions.
- Let clients know what you'll be doing and how you'll be delivering it. - Remind clients of the importance of exercise on the immune system and mental health at this tough time and reassure them you will be continuing service. - Don't even mention cancellations, service continues as normal, just using a different medium.
4 – Taking payment online - PayPal works well or just ask clients to pay directly in to your bank account..... keep it simple!
Right now this is all you need to help your clients, and keep your income steady. Don't overthink it, it's a time for simple actions.
Look after your clients, look after yourselves and look after your families.