Welcome to this module on how to write a high-converting sales page.
Whether you're launching a new fitness program, marketing online coaching, or selling memberships, your sales page is often the deciding factor in whether someone signs up.
In this lesson, you'll learn a proven, step-by-step formula that makes writing your sales page simple, structured, and highly effective.
By the end of this module, you will:
A great product or service doesn’t sell itself. If your messaging isn’t clear, you’ll miss potential clients. This training helps you:
Pro Tip: Use “so that…” to clarify the impact.
Example:
“Lose weight”
“Lose weight so that you feel confident on the beach and happy when you look in the mirror”
Take your strongest benefit(s) and turn it into a clear, bold headline. This is what grabs attention.
Example:
“Lose 10lbs, Feel Stronger, and Get Your Confidence Back — In Just 6 Weeks”
Many readers scroll right to the bottom. Add urgency or FOMO in your postscript to grab them.
Example:
“4 weeks from now, you could be 10lbs lighter — or still thinking about it.”
Insert a real client success story or your own transformation.
Example:
“Jane came to me feeling low about her weight. After following my 6-week plan, she lost 21 lbs and felt amazing on her Florida vacation.”
Pair this with a before-and-after photo or video if possible.
Don’t overwhelm your audience. Break up bullet points using:
Add client testimonials, photos, or video clips to build trust.
Tip: Include niche-specific success stories to resonate with your target market.
Make space or time limitations clear, but only if it’s real.
Example:
“I only take on 10 new clients per month to ensure personal support.”
Wrap up with a single, bold CTA.
Example:
Click below to start your free trial and get started today!”
Bonus: Add a simple guarantee (e.g., “Try it for 14 days — if it’s not for you, cancel with no questions asked”).
Put in a meaningful guarantee to take away any risk or fear from the buyer that they might be getting ripped off. This guarantee can go anywhere on the page.
A study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%. thats hugle!
To make things easy for you here is a very simple template to help you create your own intro video to put on your website. Of course, you can add to it and edit it as you like.
The easiest way to do this is to set up a camera or a phone on a tripod and film yourself speaking in to the camera. It's worth getting a reasonable microphone as well to ensure your sound quality is good. Tripods and microphones for all cameras or phones can be found on Amazon.com.
Just talk and be as natural as you can, just be you!
Here we go!
Hi, welcome to [enter your website or business name], my name is [enter your name].
Thank you for taking the time to visit my site and watch this video. We [state your mission, who your niche is and how you help your clients]
Our online program takes you from [state problems/issues your potential clients have and how it makes them feel] to [state end goal and how it will make them feel once they achieve this result]
Here are some amazing people who have great stories about how their lives have changed since joining us. [enter video testimonials, or show Facebook testimonials, or scroll your website testimonials while reading them out, or show a before and after photo of clients while telling their story yourself. Just get some client stories, results and testimonials in there!]
If you want help to achieve what [enter names of success story clients] have and to [enter feelings on achieving the results] then [Enter call to action - Either try us out for free by filling in the form below or get on a free strategy call by entering your details in to the form below]and we will get you moving towards looking and feeling amazing.
I can't wait to see you on the other side.
[Finish with a nice smile!]
What specific issue does your ideal client face?
What will their life look like if they solve that problem?
What is your product/program and what makes it valuable?
List 3-5 things that are included and what the benefit of each one is:
List testimonials or proof that your program works:
What should the reader do next?
Complete this worksheet and use it as the foundation of your next sales page. You can also save this as a template to reuse whenever you launch a new offer.
