Some of the easiest clients to get you started as an online trainer are your past face to face clients and your current clients' friends and family.
These people already trust you and know at least a little bit about you.
There are many ways of approaching these potential clients but to make it easy for you we have created some email templates below that you can edit and send to get the ball rolling very quickly and easily.
Just make sure you take action and actually send them!!
Some clients may want to sign up online, most will likely prefer to have a chat, in which case send them your Calendly link and ask them to pop themselves in for a chat.
Here's an email to get your former clients signing back up. This email is aimed at your former face to face training clients. I recommend you offer these clients your friends and family package made in the previous step (how to get your first 5-10 online clients).
This email is super simple but works really well. You could also send it as a text if you prefer.
All you have to do is copy and paste it and then put in their names where it says (NAME), goals where it says (GOALS) and your name where it says (YOUR NAME),
Hey (NAME)
It's been a while, how are you getting on with your (GOALS) efforts?
(YOUR NAME)
Make the changes, hit send. When they reply continue the simple conversation to sign them up to your friends and family package.
(a quick side note: if they don't reply to your first email just follow up every few days with a short and polite message)
Once you have contact details and goals of potential online referral clients here's the message to send them:
Usual rules apply! Copy and paste it and then swap in:
Then edit the email to make it sound like you and ensure it fits with the service you offer. Hit send and when they reply sign them up.
(NAME) Your Personal Invitation to My New, Simple and Highly Effective Online Personal Training Service For (GOALS)
Hi (NAME),
(YOUR NAME) here..
I've recently launched a new online personal training service to help (AIM OF PROGRAM)
However, I do have a couple of spaces left before I fill up. Obviously I want to work with people I will like so I am opening the opportunity up to friends and family of the clients I
I've been given your details by (YOUR CLIENTS NAME) who thought I could help you out with (GOALS).
I've recently added online coaching, training programs and nutrition to my previous personal training service that (YOUR CLIENTS NAME) is enjoying..... The results clients are getting so far are very exciting.
This service is convenient (train when and where it suits you), effective (clients are getting amazing results) and cost efficient (just a fraction of my face to face prices). I've made it simple, easy to stick to and hassle free.
Now, I LOVE working with (YOUR CLIENTS NAME) and they seem to think we would get on well and that I could help you out. Therefore I wanted to offer you the opportunity to apply for this before I open it up to the public.
Anyhow, If you want to find more information just reply to this email and I'll get back to you within 24 hours.
(NAME), its important to me that I offer a great service and coaching to everyone that signs up so I'll only be taking on (X) number of clients. (Y) places are already taken by my current and some former personal training clients so... If you are wanting to get involved.. you need to move fast ;-)
(YOUR NAME)
PS- I never do this but.... If you have any questions at all, here's my mobile number. feel free to text or call me. (YOUR NUMBER)
Again, if they don't reply within a few days follow up with polite messages asking if they got your email and sharing some benefits of your coaching until they respond.
When they reply give them all the info they want and sign them up.
There you go, a simple two email strategy to sign up new clients to your coaching program.
