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What's the Best Way to Find Clients as a Personal Trainer

December 29, 2022
tim saye

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As a personal trainer, finding new clients is crucial to the success of your business. But with so many different options available, it can be tough to know where to start. This blog post will explore the best strategies for finding clients as a personal trainer.

From networking and social media to partnering with local businesses and offering free trial sessions, we'll cover a range of tactics you can use to reach and engage with your target audience. Whether you're just starting out or looking to expand your client base, these strategies will help you grow your personal training business.


One of the most effective ways to find clients is by networking with other professionals in the fitness industry. Attend local fitness events and conferences and connect with other trainers, gym owners, and fitness professionals. They can refer clients to you or offer you opportunities to work with their clients.

If you are interested in finding out more about the power of networking for your personal trainer business, check out our 5 Networking Tips to Grow Your Fitness Business

Social media:

Social media platforms like Facebook, Instagram, and LinkedIn can be powerful tools for finding clients. Use these platforms to showcase your expertise and accomplishments, engage with potential clients, and promote your services and special offers. When networking on social media, you may want to consider the following:

- Use the power of LinkedIn: LinkedIn is a social media platform specifically designed for professionals. Use it to connect with other professionals in your industry, and engage with them by commenting on their posts and sharing relevant content.

- Follow industry leaders and influencers: Following industry leaders and influencers on social media can be a great way to stay up-to-date on industry trends and connect with other professionals.

- Participate in online groups and communities: Many social media platforms have groups and communities related to specific industries or interests. For example, if you want to find out more about online personal trainer software, check out our Facebook Group

- Use hashtags: Use relevant hashtags in your posts to make it easier for users to discover your content and connect with others interested in similar topics.

Partner with local businesses:

Partnering with local businesses can be a great way to find clients. For example, consider offering fitness classes or personal training sessions at local workplaces or teaming up with a local gym or studio to provide your services. This can be a great way to get exposure to a new audience and find clients looking for a trainer.

Offer free trial sessions:

Another way to find clients is by offering free trial sessions or workshops. This can be a great way to showcase your skills and build trust with potential clients. You can promote these sessions through social media or by reaching out to local businesses and organizations.

Offering a free trial or sample program can effectively get potential clients' contact details and attract them to your paid online training services. Interested in finding out more? Check out our guide to How to set up a Free Trial or Sample Program to get more clients

Create a website:

Having a professional website can be a great way to showcase your services and attract new fitness clients. Include information about your background, qualifications, and approach to training, as well as details about the services you offer and how to contact you. You can also use your website for blogging about fitness topics and offering valuable resources to potential clients.

Want to get started with creating your first landing page, follow our 9 Top Tips to Create a Converting Landing Page

Use word-of-mouth marketing:

Word-of-mouth marketing can be one of the most powerful ways to find clients. Encourage your current clients to refer their friends and family members to you, and be sure to thank them for their referrals. You can also offer incentives or discounts to clients who refer others to your business.

Advertise in local media:

Another way to find clients is by advertising in local media outlets such as newspapers, magazines, radio, and television. Consider creating a professional ad that showcases your services and contact information. You can also run ads on local websites or online directories that target your target market.

Host fitness challenges or contests:

Hosting fitness challenges or contests can be a great way to attract new clients and engage with your current clients. You can promote these challenges through social media or by reaching out to local businesses and organizations. You can offer prizes or incentives to participants to encourage them to participate and spread the word about your business.

There are many strategies to set you up with your first fitness challenge. To make it easier for you to start, check out our guide on how to set up an online challenge.

Build a referral network:

Building a referral network can be a great way to find new clients. Reach out to other fitness professionals or health and wellness practitioners and see if they are interested in referring clients to you. You can also refer your clients to other professionals in your network, which can help build mutually beneficial relationships.

Overall, the key to finding clients as a personal trainer is to be proactive and consistently promote your services. Then, use a combination of the strategies listed above to build your client base and grow your business.

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