Welcome, personal trainers, to our monthly roundup of the latest social media updates that will change how you connect with your fitness community!
In the last month, the leading platforms have introduced powerful features to amplify your impact and engage your followers like never before. Let's dive in:
Facebook Updates in JulyWith Facebook's continuous investment in video, personal trainers can showcase their fitness expertise and captivate their followers like never before.
Whether short and snappy Reels, immersive long-form content, or engaging Live videos, Facebook offers a unique cross-section that brings your fitness journey to life.
Video Editing Made EasierYour fitness content deserves to stand out, and Facebook’s new clip editing tools will help you achieve just that.
Speed up, reverse, or replace your clips to add creativity to your videos.
These tools allow you to showcase your workouts, share wellness tips, and inspire your audience with unique and compelling video content.
All Videos in One PlaceFacebook has revamped its Video tab to make it easier for you and your audience to explore and engage with your content. Reels, long-form content, and Live videos are now in one convenient place.
Look for the Video tab in the shortcut bar of your Facebook app. Scroll through personalized recommendations and find new reels sections for quick access to short-form videos.
Discover Popular Videos on FacebookFinally, Facebook has redesigned the video explore feature. All you need to do is tap the search icon in the Video tab to access this new feature.
This is where you will find reels, long-form videos, and live content relevant to the topics and hashtags that your likes and AI have put together.
Instagram Updates in JulyInstagram has updated its Reels templates that will make it easier for Personal Trainers to find inspiration and create engaging reels for their audience.
Now, you can effortlessly browse various templates, neatly organized by Recommended, Trending, and even the templates or audio you've saved. To access the Template Browser, follow these simple steps:
- Tap on the Create button from the home page.
- Select "REEL."
- Open your camera gallery by tapping the image in the lower left corner.
- Explore "Templates" to access the world of creative possibilities.
With Instagram’s new Template Browser, finding creative inspiration and making your Reels stand out has never been simpler. Whether showcasing your fitness expertise, sharing valuable tips, or entertaining your audience, these templates elevate your content creation process and amplify your impact.
WhatsApp Updates in JulyWhatsApp updated the way you can communicate with your clients with its latest feature update - Instant Video Messages! For all the Personal Trainers, get ready to share short and personalized videos directly in your chats.
WhatsApp has made using this feature a breeze. Simply tap to switch to video mode and hold to start recording your video. When your videos are opened in chat, they will automatically play on mute, and with a quick tap, the sound comes alive.
As always, WhatsApp prioritizes your privacy. These video messages are protected with the same reliable end-to-end encryption that ensures your communications remain confidential.
With WhatsApp's Instant Video Messages, you can connect with your clients and fellow trainers in a more engaging and personal way. Share your updates, workouts, or motivational messages through videos to engage with your audience.
X Updates JulyAmidst the recent name change to X, the platform is looking at ways to monetize its services. Their latest attempt is aimed at increasing the number of paid subscribers by implementing a daily message limit for regular users.
This change should not significantly impact the majority of personal trainers and fitness professionals who utilize the platform. However, opting for the subscription plan opens doors to some extras:
Prioritized Rankings: Get noticed faster in conversations and searches with prioritized rankings, making it easier for potential clients to find you.
Enhanced Formatting: Add flair to your posts with bold and italic text, making your content stand out and leave a lasting impression.
Extended Video Length: Say more with longer videos, allowing you to showcase your expertise and engage your audience effectively.
TikTok Updates JulyThe platform has created a feature to make it easier for personal trainers and fitness professionals to speak to their audience.
They have introduced text posts, which allows creators like you the chance to share text-based content on the platform.
This feature enhances your creative toolkit, offering exciting ways to express yourself. With text posts, you can add Stickers, tags, hashtags, background colors, and even incorporate sounds, making your posts genuinely captivating.
The text posts feature provides a unique opportunity to connect with your audience on a deeper level. Share fitness tips, motivational messages, or engaging challenges—all through the power of words. Combine the charm of text with your exceptional video content, and watch your influence grow.
This month's social media updates have brought exciting opportunities to elevate your fitness brand and engage with your audience like never before.
Go ahead, try out these features, and let your fitness brand shine on social media! Happy sharing and engaging!