As you start your personal trainer business, there will come a time when only having a presence on social media is not enough. You will want to give your audience the best possible chance of seeing your brand. To do this, you will need to create your first personal trainer website.
Your website will become the center of your personal trainer business online identity, allowing your customers to identify your product, services, and brand quickly.
- Having a central location for all your content allows you to control your fitness products and services completely.
- Control of your data. As a small business, the data of people entering your website can help target them later. Installing Google Analytics onto your site will allow you to track users, understand what they are doing on your website and also allow you to target the users of your website in paid campaigns (remarketing)
- SEO. Having your own website will allow you to rank on the Google Result Search page when someone is searching for your brand, product, or service.
As a busy personal trainer, your time is like gold dust, and so we are not going to waste your time telling you the usual process of creating a website. We will assume in this guide that you do not have the time to download WordPress or Drupal and install and manage plugins. Instead, this guide will look at all-in-one packages that allow you to buy a domain and create a website all in one simple software.
We have chosen our top 3 providers that not only allow you to create a domain but also contain website builders to help you get started.
Your domain name is your id on the internet. It is where your current and potential customers can find your website. Making an excellent first impression is vital, and ensuring it contains your brand name or any keywords you want to be indexed for will help you get found by new and existing customers.
The two main technical elements of creating a website are your domain name and setting up a web host. In plain terms, a web host is a place where your website data is stored so people can access it at any time. GoDaddy, Domain.Com, and IONOS all offer the ability to host your website with them.
As we mentioned in the introduction, this guide will take you through setting up your personal trainer website with an all-in-one software. Our recommended software allows you to build your website and get your fitness business live.
GoDaddy - The GoDaddy builder is a speedy solution for creating a website. It is quick and straightforward to use. Finally, GoDaddy is one of the cheaper website builders out there.
Domain.com - The Domain.com interface is attractive, as it puts its AI to work to design your website quickly. This could be valuable if you don't have time to look through hundreds of templates. However, if you like to be in control of your brand, this could put you off.
IONOS - One of the primary, timesaving features you need from a website builder is the ability to choose templates. They have so many templates that you can find a good match for your fitness business.
Choose a simple template for your website. Keep the number of pages you have to a minimum. Your homepage is like the contents page of a book. It is where you set out who you are and what your business offers, which allows you to link to the other sections of your website. You could have all of the information on one page, but the majority of small businesses will break this up into the following:
Homepage - A simple but essential page where you can give a brief overview of yourself, your product, and why someone should consider you as a personal trainer.
About Me - This allows you to sell yourself and your services, add your personal trainer journey and make sure you mention your certified qualifications.
Services - The Services page allows you to list your services and have a separate page for each one. This could be 1:1 Training, Group Training, Pre/Post Natal Training, Running Training, and Nutrition.
Pricing & Packages - Your potential client has read your homepage, and looked at one of your services, and now it is time to let them know how much your packages cost. Again, make this simple and easy to understand. For example, if you are a Face to Face and online personal trainer, list each service you offer and separate the costs for both face-to-face and online training.
Testimonials - This is such a critical section and is one that is often missed. Getting testimonials from your happy customers will showcase your skills, help you retain and get more clients, and also give you content you can use on social media.
Sign up, contact page - Even after reading your fantastic content, your customer’s still could be unsure. Having a contact page allows them to ask you any questions. You could even add a frequently asked question area or hook up your website with a social chat service, allowing you to answer any questions in real-time.
Show your social channels - A no-brainer, add all of your social media.
Ready for a more advanced landing page for your personal trainer business? Read our 9 Top Tips to Create a Converting Landing Page
One popular aspect of this is the ability to integrate your client's login into your website. You can also incorporate sign-up forms for free trials, challenges, or any form of an automated program. You can do all of this inside the PT Distinction software
Still unsure if you should create a new website? Maybe you are just starting out or just do not have enough time. With PT Distinction’s personal trainer software, you can create a free mini-site, which allows you to customize your logo, colors, and branding. Adding information about your fitness brand, qualifications and testimonials will also give your mini-site an advantage.
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