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Marketing Blogs for Personal Trainers to Read in 2023

December 16, 2022
tim saye

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Running a personal trainer business keeps you constantly on your toes. The multiple roles you need to play and the responsibilities you need to handle can seem never-ending. When it comes to marketing, many people are offering marketing advice, but how do you know which will be valuable to your fitness business?

To help, we have put together a list of our favorite marketing blog posts to help you up your marketing game in 2023.

1. Social Media Examiner

Social Media Examiner is one of those blogs every small business owner needs. It is a secret weapon that many fitness business owners and marketers can use to not only learn about marketing but also have actionable content that will instantly impact your personal trainer business.

To get a sense of the blog's popularity alone has about 10 million people a year visiting and 340,000 email subscribers who get an email from him every day. They have been writing about the latest social media trends for years, and their knowledge of the subject has grown. So if you only choose one blog for your personal trainer business, choose the Social Media Examiner.

Read the Social Media Examiner Blog

2. Hubspot

You can not have a list of marketing blogs, without mentioning Hubspot. To facilitate their marketing products, they have curated a treasure trove of blogs and articles to help you create your personal trainer business and help inspire you to get more personal trainer clients.

As a small business owner, it is easy to look at sites like Hubspot and think it needs to be more relevant to help smaller businesses. But with how-to guides, podcasts, and templates all available for free, it is a must to help you get more personal trainer clients in 2023.

Read the Hubspot Blog

3. The Hoth

Day to Day, The Hoth is an SEO-based marketing agency, but their blog has some great SEO tools and content to help personal trainer businesses grow their traffic and get more visibility on Google. SEO is a difficult subject to master, and we like this blog because of its straightforward approach to the common issues when working on SEO for your business.

Read the Hoth Blog

4. Spark Torro

If you are unfamiliar with Spark Torro, it is an audience research software. This is great if you are ready to take the next step in understanding who and what your audience engages with online. This will help with content, paid advertising, social media, and influencer campaigns.

The blog posts and additional content give you valuable insight into the subject of audience research, which will help you understand not only who your audience is but also help you see where they engage and consume their content.

Read the Spark Torro Blog

5. Content Marketing Institute

We recommend this marketing blog because it has been creating quality content for a long time.

The blog offers personal trainers advice from the very best content creators. In addition, the blogs include content about marketing measurement, SEO, Current content marketing news, and the future of marketing. We also like that they offer this in quick tips and more detailed guides.

Read the Content Marketing Institute Blog

6. Mailchimp

You know when a company takes it’s blog seriously when they change the name of it to “Resource” This is exactly what Mailchimp has done. It’s easy to see why, traditionally, they are an email marketing software. But now, they have created a valuable pot of content that will help any online persona trainer who is looking to improve their marketing skill set.

Being an email provider, their email marketing content is excellent but also look at their social media content, which provides valuable tips and guides to help you become a social expert.

Read the Mailchimp Blog

7. The Neil Patel Blog

The fitness industry has its key influencers, and Neil Patel, in comparison, is one of the biggest voices in digital marketing. His blog contains great resources and digital marketing tips, trends, and strategies to help you build a successful personal trainer business.

Along with the great content, the website also offers tools for SEO, Keyword research, A/B split testing and many more.

Read Neil Patel’s Blog

8. DigitalMarketer

If you are looking for a one-stop shop for all of your digital marketing content, then the DigitalMarketer blog is for you. The site is packed with blog posts, and articles about every marketing field ensuring that you waste no time learning about your 2023 marketing strategy.

Additionally, the certifications and courses they offer could be great for any personal trainer business owner who is just starting.

Read the DigitalMarketer Blog

9. Social Media Today

Check out this blog if you are interested in keeping up to date with social media and marketing news. It takes a small business-focused social media analysis with its blog posts and resources.

We like how they provide original analysis of the latest updates in the ever-changing social media industry. Their posts are helpfully broken down by Content Marketing, Digital Strategy, Social Media, and Social Media updates, ensuring that you always keep on top of the latest in social media marketing.

Read Social Media Today’s Blog

As a busy online personal trainer, there will always be blind spots for your business. However, looking through and understanding the value of digital marketing content online is much easier when you have been given a place to start. Getting your daily, weekly, or monthly fix with the blogs we have mentioned in this article will provide you with one less thing to worry about as we head into the new year.

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