LinkedIn has over 800 million users, which can be both a blessing and a curse. Sure, that is a lot of people, but as a business owner, how will you ensure that your target audience can see you

In this post, we will take a look at LinkedIn's best practices, which will ensure that you will be both seen on LinkedIn and also be able to generate leads.

LinkedIn URL

A little-known hack will instantly allow you to stand out as a fitness professional. You can create a custom URL for your LinkedIn profile. Creating a custom profile URL will help your potential customers find you. So, for example, instead of having a generic LinkedIn profile URL with random numbers at the end, with this simple tip, your LinkedIn profile URL can look like this - https://www.linkedin.com/in/john-robertson-personal-trainer. This simple process can help you distinguish your name and job role/profession, which will certainly stand out when people are looking for personal trainers/fitness coaches. Follow these steps to get started:

1. Click on the “Me” icon at the top of your LinkedIn homepage

2. Click “View Profile”

3. Select “Edit public profile & URL on the right-hand side

4. Under “Edit your custom URL” on the right-hand side, click the “Edit” icon next to your public profile URL

5. Get creative. Try putting your name with “personal trainer,” “coach,” or “strength coach.”

6. Don’t forget to select “Save.”

Your custom URL can be between 3-100 characters long, and make sure you do not use spaces, symbols, or special characters

Creating a business profile

Creating a business profile is an essential step in your fitness business journey. Are you ready to move from your personal LinkedIn page to a business page for your brand? Here are some reasons why you may want to create a company page:

- Google indexes LinkedIn pages, which means your business page will be visible if someone searches for your brand on Google.

- Having a company page is excellent for brand awareness

- If you have a company page, you will then be able to use the LinkedIn campaign manager, which will allow you to advertise on the LinkedIn network

To create a business page, follow these steps

Newsletters

LinkedIn newsletters are an excellent feature for creators. It allows you to leverage newsletters on LinkedIn to talk about your health and fitness passion regularly, allowing your potential customers to consume your content regularly.

Not everyone can gain access to newsletters. To find out if you can navigate to the LinkedIn Creator Hub. You will see the Creator tools section in your creator hub if you have creator tool access.

Adding a CTA to your profile page

Once you have created your company profile, LinkedIn allows you to add a call to action button on your business page. The button is an excellent way of engaging with your audience. The five new CTA options are:

- Contact Us

- Learn more

- Register

- Sign up

- Visit website

Create a showcase page

Showcase pages are a great addition to your LinkedIn company page. Showcase pages are designed to highlight a brand or initiative. If, for example, you had multiple fitness products, you could separate them by using the Showcase page feature for each.

Add a product

Looking for an alternative to the Showcase page? Then the LinkedIn product page is for you. LinkedIn allows you to create up to 35 Product Pages to promote your fitness businesses' products/packages in your LinkedIn Page’s Product tab. To create a Product, follow these steps:

1. Access your business page as a super admin

2. Click on the Products tab in the top navigation.

3. Click the “Add product button.”

4. Enter your product name, and click save.

5. Input all required product information by clicking the “Edit” button

6. Important: Click the “Save” button for each item added.

7. Click the “Submit for Review” button.

The review process can take up to two weeks, and once it has been approved, you will receive a notification in your Activity tab. After this, you will now be ready to publish your product/package.

Finally, update the following sections of your profile

- Logo - Add your organization’s logo and a cover image to bring your Page to life.

- Overview - Lead with relevant terms and phrases that describe your organization’s mission and purpose

- Organization info - Make sure all links and business details are correct.

- Input your website URL and location, and select your industry and company size.

All social channels run off of an algorithm. This is important because the LinkedIn system favors profiles that have completed all sections of their profile over someone who, for example, has not added an image to theirs. Ticking all of the “best practice” boxes will give you content and let customers see your products.