Every person has a story to tell, and personal trainers are no different. Their stories could be captivating or a matter of fact. Whatever your bio may be, remember to craft your tale with effective marketing in mind. On social media pages, websites, and blogs, a well-crafted bio gives potential clients and employer’s beneficial awareness. Do you want to know the secret of writing your bio? Well, this might come as a surprise, but the first thing you need to focus on is your customers and not you. Yes, that’s right; make your biography all about your clients. By doing this, you are showing your potential clients that you understand his or her needs.
Here are six tips for creating a professional personal trainer bio that interests clients:
1. Identify Your Audience
The very first step towards creating your bio is by defining who you are trying to reach. Identifying your targeted audience will aid you in styling the content in your bio towards a particular demographic. You need to ask yourself these questions:
- Who is your ideal client?
- What makes them tick?
- What are they hoping to achieve?
- Are they active?
- How old are they?
- Are they afraid of exercising?
2. Structure Your Bio
You need to choose your words carefully. Start by introducing yourself to your potential clients. You can include your name, speciality, job, passion and how you got started in your introduction section. Anything that may humanise your bio, do not be shy about using it. If yours was a struggling journey to get to where you are now, you need to tell your clients. It might help your prospects feel a connection with you and your customers can get empowered to start their journey. It might turn your prospects into long-term clients. Remember to include your credentials as this is vital to your bio. Chances are that the certifications will boost your credibility and give your potential clients an understanding of your experience and abilities. If you have more than one certification, be sure to indicate in your bio. You also get the perfect opportunity to let your potential customers know how best they can reach you and your availability. Be sure to be clear and concise so as not to deter or confuse potential customers from enquiring.
3. Write Your Bio in First Person
Make sure that it’s you who is writing if you want your clients to know you. Clients want to feel that you’re approachable, so write your bio in the first person. Rather than write ‘he/she does,’ use ‘I do.’ You will have more success making a connection when writing as yourself, as writing a third person might seem distant.
4. Keep Your Bio Short
Nobody wants to hear all the pointless details. It is essential to note that a reader’s attention span is limited, so when you write a long bio without getting to the point, chances are that you might end up losing them. Leave out the unnecessary information that doesn’t contribute any value to your bio. Make sure to write a professional bio. Not to mention, you will do yourself a favor of not writing tons and tons of pages that won’t get read. These are the fundamentals to include in your bio:
- Contact details
- Your specialisation related to your clients’ needs
- Your qualifications
- Your services
- Link to any online appearance
Note: you obviously can’t list them in bullet points like the above. You can use it as a checklist.
5. Don’t Make Your Clients Feel Stupid
Here is the deal, depending on your intended audience; the last thing that you want to do is use big words or technical terms. You could put off your potential clients by using jargon and wordiness, making them feel they are talked down to. After all, who in their right mind wants to spend time with a trainer who makes clients feel stupid? From the get-go, make your clients feel comfortable by using simple language, share a tale that’s relatable and avoid jargon. You want them to see you as a human being so that you can win them over. You can learn to mimic the communication they prefer, or it could be a fun voice, all in all, it all depends on who you are targeting.
6. Remember the Call to Action
So, you have wowed your clients, and you want them to take the next step. Do not let them leave your bio without giving them a way to get in touch with you or make a booking. It is vital to create on your page a single, particular call to action. It can be the following:
- Book now
- Book a consultation
- A simple survey, asking about your client’s needs (you could request them to leave their email address).
- A free guide identifying your client’s pain point
- A link to more information on your site
The personal training industry is growing by the day and statistics shows that personal training and fitness instruction will increase by 24% between 2010 and 2020. Therefore, biographies should be taken seriously. Even though it’s usually an unappreciated page, if done well, a bio can make a strong first impression and a potential sale. You can also offer complimentary sessions for the first fifteen people to let your potential clients see you in action. It can be a perfect opportunity to close a sale when you have an interaction with them. With the above tips, you will find that you have an optimised personal trainer bio in no time. Of-course you can add all of this to your PT Distinction Mini Site anytime.
About the author: Lucas Cappel is a writer and an educator from Ohio. Having interest and knowledge in great many things, he seeks to share that knowledge with curious minds through his writing like in his previous work on topics for cause and effect essay.