One of the main questions we get asked by personal trainers is, “Are we ready for our own website?” The misconception of websites being intricate, expensive endeavors persists, overshadowing the advantages they offer.
In this guide, we look through the benefits a website brings to your fitness business. From instilling confidence in potential clients to amplifying your reach, this guide will help you decide if you need a website for your business.
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The benefits of having a website
- It Reassures Potential Clients
People generally expect businesses - no matter how small - to have a website, even if it’s simple; not having one at all could ring alarm bells.
Potential clients (who may have heard about you from various sources) will likely look up your website to learn more about your business and what you can offer.
A website provides far more scope than a social media profile to explain who you are and what you do, establish that you are legitimate, and help people decide whether you are a good fit for them.
- It Provides Space For Showcasing Your Dervices and Expertise.
Although websites have evolved since simply being a kind of online shop window, this function remains important.
A website is where you can showcase all of the different aspects of your fitness business and authenticate your brand. Your content could include descriptions of your services, glowing testimonials from clients, and case studies mapping out various fitness journeys.
Adding a blog will also give you a valuable space to demonstrate your expertise continuously. Read our article 5 steps to a fitness blog your audience will love for inspiration on getting started.
- It Enhances Your Customer Service
A website is an essential tool from a customer experience point of view. It’s one of the first places a current or potential client would turn to if they were looking for practical information, such as contact details, Q&As, a list of services/prices, workshop times, directions, links to social media, newsletter signup, and so on.
Having a central place containing all the information people might need is handy for your customers and saves you time dealing with inquiries; you can simply signpost people to your website.
- It Boosts Your Chances of Reaching New Clients
If someone is specifically looking for your business online using a search engine, having a website that can appear on their results page will greatly improve their chances of finding you.
If someone is looking for a personal trainer and using search terms that you have optimized your website for, you have potentially bagged yourself a new client that you might not otherwise have. If your competitors don’t have websites, having one will give you the edge.
- It Gives You Greater Control
Social media platforms allow you to customize your profile/page to some extent, but having your own website gives you far greater flexibility and freedom in design, content, and functionality.
Websites don’t need to adhere to any particular rules and are not at the mercy of periodic changes to those rules either.
You also have much greater control over the user journey on your website rather than on, say, a Facebook page, where you are bound by a particular structure and competing for attention in a broader arena.
- It Opens Up E-commerce Opportunities
Having a website allows you to conduct e-commerce, which you may decide to do as part of your personal trainer business.
If this isn’t something you’ve thought about before, read our article on passive income for advice on supplementing your regular income stream, for example, by selling things like fitness plans and ebooks on your website.
Some quick tips on how to set up an effective websiteCreating a website does not need to cost a lot of money; you can do it quickly enough using one of the many free online tools (check out this Forbes article on the Best free website builders 2023).
Whether you decide to go it alone or enlist some professional help, there are a few key things to aim for that will help towards a more effective website:
- Looks professional (well laid out and well written)
- Easy to use
- Optimized for mobile use
- Kept up to date
- Reflects consistent branding
Over to YouA website is not merely an online placeholder; it's a dynamic tool that can transform your personal training business.
From instilling trust in potential clients to expanding your reach, the benefits are too compelling to overlook.
So, as you contemplate your digital presence, remember that a well-crafted website could be the key to unlocking the full potential of your personal training venture.