We have all got to the end of the month and realized we could do with picking up a couple more clients for our personal trainer business. There are many options that can help with lead generation and in this post, we will look at LinkedIn Sales Navigator, and how it can help you target your ideal customer.
How to set up your LinkedIn business profile
1. Set yourself up with a LinkedIn account by heading over to www.linkedin.com
2. Once this is set up you will want to click on this link
3. You will then have three options, for the purpose of this post, choose “Company”
4. Now fill out your details and select “create page”
As with all social channels, it is important that people can find you, and know what fitness services you provide. Make sure you complete the following:
Logo - Adding your logo, and a cover image will show off your fitness business brand to potential customers. If you don’t have one, head on over to our friends at Canva.com where you can create a logo and cover image for free.
Overview - This is your chance to briefly explain your fitness business. You will want to pack in as many keywords as you can as LinkedIn members can search by keywords.
Company Info - Add your website URL, location, and industry. This will help LinkedIn users find you.
Call-to-action button - This is a great feature for lead generation as you are able to add a customizable button to your LinkedIn homepage, the best part is that you are able to track who has clicked on the link.
What is LinkedIn Sales Navigator?
There are currently 400 million members on LinkedIn, so it is safe to say that you will be able to find your target audience on the platform. Sales Navigator combines LinkedIn’s powerful data, and your target audience to help you better connect with your potential customers and build a relationship with them that can help with your client pipeline.
How to use Sales Navigator to find leads?
There are currently 400 million members on LinkedIn, so it is safe to say that you will be able to find your target audience on the platform. Sales Navigator combines LinkedIn’s powerful data, and your target audience to help you better connect with your potential customers and build a relationship with them that can help with your client pipeline. First, let’s talk about your target audience. We want to make sure you have this written down in front of you before you start searching. Make sure you have the following information:
- Your target location
- What they read, or are interested in
- Demographic data
- You may only work with C-Suit executives (Business Owners, and directors)
- If you live in a city with lots of businesses you could even target all senior people who work there.
Now that you know who you are targeting it is now time to look at what the software offers
Advanced Lead and Company Search
Two of the most important things you will do in Sales Navigator are saving leads, and saving accounts. Firstly a lead could be someone you have met at the gym, been referred to, or is an old client you want to re-engage with. Additionally, this could also be a good place to add your current clients. This could be a great place to contact your customers and ask for reviews. An account is simply a company you would like to target. This could be a list of companies in your area, that you could be interested in offering your packages. To search, simply start typing into the top search bar. This will automatically show the people or companies you want to target. We like to use the filter options, which allow us to filter leads by:
- Job Title
For example, if you want to target Senior Professionals within a certain postcode/zip code you can use the search function to find these people. You can then add the people you are interested in contacting to your lead list.
Once you have generated your lead list, you can contact them with InMails. This allows you to send a direct communication to your potential customer which will be sent to their LinkedIn inbox as soon as they log into their LinkedIn account. This is your chance to build a relationship with and then start selling your fitness services to your target audience. InMails are a powerful tool and save loads of time as you are able to build trust and leads in the LinkedIn platform, without relying on cold calling
Is there an alternative to LinkedIn Sales Navigator?
Lusha is an alternative to the LinkedIn Sales Navigator. Lusha offers a free basic plan which lets you have the first five searches for free. It allows you to search by company name, location, and job title. Which will then give you a list of potential clients with their phone numbers, and email addresses.
As we become more reliant on data to make our marketing decisions the most successful personal trainer businesses will not only harness the power of social channels like LinkedIn, but will also be able to create, engage, and build a strong community that will furnish you with those valuable leads.