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Social Media Updates May 2023

June 1, 2023
tim saye

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​​In this post, we'll look at last month's most significant social media updates and how they might impact your marketing efforts in June. From new features to algorithm changes, we've got you covered on all the latest happenings in social media. So let's dive in and see what's new in social media!

Meta: Facebook Latest Updates

After a quiet spell last month, Facebook has launched two updates on the platform, these are both give you new ways to discover and personalize reels.

Facebook Reel updates May 2023
Discovering Relevant Reels:

Finding engaging Reels that match your interests is now simpler than ever. Facebook has added Reels to the main navigation at the top of Facebook Watch, providing quick access to short-form videos.

This enhancement lets you explore creators, stay up-to-date with trends, and quickly discover captivating content.

New Ways to Personalize Reels

Like other Facebook personalization tools, it is important to have control over the Reels you see on the platform. Facebook has introduced two new features to enhance your Reels personalization:

Show More, Show Less

To give you more control over the content you see, you can now inform Facebook about the types of Reels you want to see more or less of. Simply tap the three-dot menu at the bottom of the video player and select "Show More" or "Show Less."

You'll also find this option below reels and videos in your Watch feed. Choosing "Show More" temporarily boosts the ranking score of the selected Reel and similar content, increasing their visibility in your feed. Conversely, selecting "Show Less" temporarily decreases the ranking score, resulting in fewer identical Reels being shown.

Contextual Labels:

To provide transparency and insight into why certain Reels appear in your feed, Facebook is launching new labels on the Reels video player. These labels will explain the reason behind seeing specific Reels, such as when your friend liked them. This feature aims to enhance your understanding of the content you come across, making your Reels experience more engaging and informative.

Instagram Update

Instagram has recently released an update that will enable you to include up to five links in your Instagram bio. This feature allows personal trainers to drive traffic like never before.

 Instagram now allows you to add up to 5 links to your profile bio

Once you've posted or added a link, your Instagram profile bio will display the remaining links, indicated by a "linking profile" option. When users tap on it, they'll be presented with a Linktree-like overview of the various link options you've enabled.

This makes it easier than ever for your audience to navigate and explore the content you've shared.

Adding multiple links to your Instagram profile is easy. Simply follow these steps:

1. Go to 'Edit profile.'

2. Click on 'Links.'

3. Select 'Add external link.'

4. Drag and drop the links to order them as desired within the app.

Meta: WhatsApp Updates

Panic no more when you send a message to a client by mistake. In their latest update, WhatsApp now allows you to edit your messages.

With the new editing feature, you have greater control over your chats. Whether it's fixing a simple misspelling or providing additional information

Edit WhatsApp messages

Here is how it works:

Editing Sent Messages:

Simply long-press on your message and select "Edit" from the menu. You have up to 15 minutes to make the necessary edits. This gives you ample time to correct errors or add essential details to your previous messages.

Clearly Indicated Edits:

Edited messages will be marked as "edited," ensuring conversation transparency. This way, the recipients of your messages will be aware of the correction without seeing the edit history.

Privacy and Security:

Like all personal messages, media, and calls on WhatsApp, the messages you send and any subsequent edits you make are protected by end-to-end encryption. Therefore, your privacy and security remain paramount.

TikTok Updates

Ever wanted to up your TikTok business game but are unsure if the platform is the place to advertise your personal trainer products? Then, their latest launch could be for you.

They have just launched TikTok World 2023, with the aim of helping your business succeed on the platform.

TikTok World 2023

This centralized hub serves as a business resource, providing insights and best practices that will help you unleash the full potential of your content and ads on TikTok.

TikTok's mission is to “empower personal trainers like you to make a significant impact on TikTok.” By leveraging the TikTok World Hub, you can discover the most effective advertising solutions, enhance your brand's discoverability, and authentically engage with the TikTok community.

Pinterest Updates

To make it easier for you to post on Pinterest, they have merged the content creation flows of their most popular formats into one seamless experience.

Enhanced features to make creation and monetization easier

What does this mean for you as a personal trainer? Simply put. Now, all Pinterest users can enjoy the following capabilities:

Accessible Links: You can now include links in your Pins, allowing you to drive traffic to your website, blog, or other valuable resources.

Post-Publish Editing: Made a mistake or want to tweak your Pin after it's been published? No problem! You can now edit your Pins even after they're live.

Flexible Aspect Ratios: Tailor your Pins to perfection with flexible aspect ratios. This feature lets you choose the ideal dimensions for your images and videos, ensuring they look stunning and professional across various devices.

Expressive Features: Unleash your creativity by incorporating expressive elements into your Pins. You can now add music, text overlay, and stickers to make your content more engaging and visually appealing.

Over To You

Now it’s your turn to test these latest updates. The aim is to help you leverage these latest updates and to grow your fitness business.

Remember to keep up to date on the latest marketing news for personal trainers, and head over to our Instagram and Facebook pages.

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