In this post, we'll look at the most significant social media updates from this month and how they might impact your social media marketing efforts in May. From new features to algorithm changes, we've got you covered on all the latest happenings in social media. So let's dive in and see what's new in social media!
Meta: Instagram Latest UpdatesOver the past month, Meta has been busy rolling out a range of product updates. Specifically, Instagram has introduced several new updates, including:
Instagram Reels - Trends:
Are you a personal trainer business owner looking to stay ahead of the curve and discover fresh content ideas? Well, good news – Instagram has just introduced a dedicated destination for you to be inspired by the latest trends!
Now, you can easily explore the top trending songs on Reels and even see how many times the audio has been used. You can tap into these songs and incorporate them into your content or save the audio for later use. This feature will help you stay current and up-to-date with the latest audio trends on the platform.
A Better Way to Edit Reels
Are you tired of jumping between screens to edit your Instagram reels? With a unified editing screen, Instagram has made editing reels easier than ever!
This new feature allows you to seamlessly edit your reel by combining video clips, audio, stickers, and text all in one place. Not only does this save time, but it also makes it easier to align and time elements of your reel to the right moments, all in a more visual way.
The best part? This feature is available globally across both iOS and Android devices. So no matter where you are in the world, you can easily create and edit your Instagram reels with ease.
Understand How Your Reel Content is Performing
Meta has just made tracking your Reels insights easier with two new metrics: total watch time and average watch time.
These metrics will give you a deeper understanding of your Reels' performance by capturing the total amount of time your reel was played and the average amount of time spent playing your reel. This way, you can better understand where potential customers are being engaged and where you may need to create a stronger hook to keep viewers hooked for longer.
And that's not all – Instagram is also making it easier to view your Reels insights directly while viewing your reels. This will help you track your real-time performance and adjust your content to improve engagement.
Instagram is also adding a new way to see how your reels contribute to your growth. You'll now receive a notification with new followers from your reels, making it easier than ever to track your growth and see the impact of your Reels on your audience.
An Update to the Reel Gift Feature
In the coming weeks, Instagram is expanding its gifting feature to more markets, including Australia, Canada, France, Mexico, New Zealand, and the UK. This means that even more personal trainers will have the opportunity to receive gifts from their fans and build deeper connections with their audience.
And that's not all – Instagram is also adding a new feature that allows you to recognize your supporters who send you gifts. By tapping the heart icon next to your supporters' names, they will receive a notification that you've seen and recognized their gift, creating an even stronger connection between you and your fans.
Meta: Whatsapp UpdatesWhatsapp has introduced a new tool that gives group admins more control over who can join their group. This tool allows admins to decide who can join their group when they share their group's invite link or make it joinable in a community. With this new feature, admins can make sure that only the people they want to be a part of their community can join.
This is an excellent win for personal trainers, who use groups to have personalized conversations with their clients, and it's extra essential that admins can have the ability to decide who can and cannot come in quickly.
TikTok UpdatesThe keyword insight tool, now available on TikTok, allows users to easily monitor the performance of particular keywords over a selected timeframe. This includes data on how often the keyword has been used and the performance of advertisements using that keyword.
With the ability to filter by country, industry, objective, and timeframe, the tool provides all the necessary information to make informed decisions on your content strategy. Keep reading to learn more about this exciting update and how it can help take your TikTok presence to the next level.
That’s a Wrap For This MonthThese updates are geared towards helping personal trainers to stay current, engaged, and connected with their audiences, making it easier for them to build and maintain relationships while growing your businesses.
Remember to keep up to date on all of the latest marketing news for personal trainers, and head on over to our Instagram and Facebook pages.