Social Media Posting Tools to Test in 2023


Feb 24, 2023

By Tim Saye

Maximizing your time is vital when running a successful personal trainer business. Social media management tools can help you plan, write, and schedule your posts across all social channels. They can also provide valuable analytics to optimize your posting strategy. Here are some of our favorite social media posting tools:


The Hootsuite tool is excellent for personal trainers who are just starting. They offer a free plan that allows you to add two social accounts and create up to 5 messages. With Hootsuite, you can plan and schedule your posts, automate your social presence, and easily find and share content from your fitness network.

Hootsuite is one of those tools that doesn't require a steep learning curve. They have a free plan for personal trainers who are just starting, and the Hootsuite Academy gives you all the resources needed for social media management.


Loomly's dashboard makes it easy to manage all your social media content in one place. They offer a free 15-day trial; monthly plans start at $35. In addition, Loomly provides post ideas based on trending topics, RSS feeds, and custom ideas and offers integrations with Unsplash and Giphy for creative assets.

One of the biggest advantages of using Loomly is its intuitive interface. The platform is designed with simplicity, making it easy for even novice users to navigate. Its drag-and-drop feature makes scheduling posts a breeze, allowing you to quickly and easily move them around your content calendar without fuss. Additionally, the platform’s analytics dashboard provides a wealth of valuable data that can be used to track each post's performance and engagement levels.

Zoho Social:

Zoho Social is an excellent option for those who have already started posting on social media and want to take their management to the next level. Their app is easy to use and offers a 15-day free trial. Then, for around $15 per month, you get all the features you need, including the ability to repeat scheduled posts and bulk posting options.

If you then decide to grow your fitness business, you can use the additional apps in the Zoho ecosystem, such as sales, marketing, and customer support.


Buffer is an affordable social media management tool that offers a free basic plan allowing you to connect up to three social channels and schedule up to 10 posts per channel. In addition, they offer post scheduling, the ability to set post schedules, and the option to save content for later use.

We like that with its free plan, any personal trainer starting social media for the first time can use a great platform at zero cost.


Although Socialoomph may seem like a basic social media management tool, it offers impressive scheduling and queuing capabilities. However, it requires above-average technical skills since it's less intuitive than similar tools. Nevertheless, despite its lack of user-friendliness, Socialoomph is a powerful tool that can benefit those who know their way around it. On the downside, it has a plain interface that could be clearer for beginners.


Crowdfire provides the ability to organize and queue content for automated posting, content curation tools to help you discover third-party content that would interest your followers, and the ability to monitor the performance of your competitors.
Crowdfire is particularly useful for businesses struggling to reach new and organic audiences. With its content creation and engagement tools, as well as its insights and analytics, Crowdfire can help businesses create and deliver insightful content that resonates with their target audience.


Later is a versatile social media posting tool that lets you easily post to multiple platforms like Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest. One of the standout features of Later is the ability to upload images and videos in bulk, which can be stored for later use. Additionally, the platform provides a publishing calendar that allows users to see what content is scheduled to go out on specific days, giving them more control over their social media strategy.

However, one downside of Later is that it can become expensive when adding additional social media accounts, which may deter some users from scaling up their social media presence.


Sendible allows for easy posting on multiple platforms and sending individual posts for review and approval. Once approved, the posts can be automatically scheduled at a specific time, making social media management much more efficient and taking the manual work out of the equation.

While there is little to dislike about Sendible, the cost of using the solution is on the higher end.

Social media posting tools can be valuable for businesses looking to streamline their social media management and increase engagement with their audience. Using tools such as Hootsuite, Loomly, Zoho Social, Buffer, Socialoomph, Later, Brandwatch, and Sendible, personal trainers and other small businesses can effectively manage their social media presence and build a solid online brand.