How to Make Your Client Sorry They Ever Left You!
PT Distinction
PowerfulFlexibleQuality

How to Make Your Client Sorry They Ever Left You!

by Tim Saye | Apr 12, 2016
Epic title right?

Now I don’t mean in the sense you take revenge and make them pay for leaving you!

I am talking about After Care, something many Personal Trainers do not do as they feel hurt or let down that their client has left.

It isn’t nice when a client leaves you, however it ISN’T personal. You have to remember you are a small fraction of their life.

Having a Personal Trainer is seen as a big luxury and when money is tight it will probably be the easiest thing to cancel.

Yes I agree, health is very important and should be valued but this is human nature and the way things go.

By providing top quality After Care you will ensure that when your client is in a better financial position or things have ‘let up’ at work they will come back to YOU and no one else.


How do I do that you might ask?

If you don't already have an exit meeting with your client when they leave, I strongly suggest you make this part of your procedure.

It doesn’t have to be anything too formal; it’s a great opportunity to get some feedback from your client and a chance for you to leave things on a good note.

I'm sure they will have worried and been stressed about finishing with you. It isn’t easy; they may feel embarrassed so now you can end things on a happy note.


FIRST STEP for making your clients feel gutted for leaving you

PHYSICAL EVIDENCE

Giving your clients a physical folder of their journey so far will wow the socks of them.

I have met very few Personal Trainers that do this.

It takes forward thinking, organisation, time and effort – some qualities us PTs can lack at times – lol!

A few ideas you could put in the folder:
Recipes
Progress Pictures
Positive Quotes
Training programs

You could collate this each week in a folder or just use PT Distinction.

I would also use your client’s stats to show improvements such as weight loss, inch loss, increased fitness and increased strength.

You could even put a graph together (Just put the results in to PTD and print out the one we instantly create!) so it is easy to see how far they have come with you.

It’s a great reminder for them and will really make them feel valued. Also when they come across it at a later date it might show them that working with you meant they made more progress. Also a bit of the guilt factor will kick in!

I would present them with this client journey folder at the exit session, tell them you have something for them. It will mean they actually turn up, or you could have it at the end of their last session.

I would add a ‘Next Steps’ at the end of the folder, they may have just finished a 6 week transformation with you, so now you could suggest the maintenance plan, or your online coaching and give them some details.

Don’t go for a hard sell here; just give them a few suggestions for what they can do without you.


SECOND STEP for making your clients feel gutted for leaving you

KEEP IN TOUCH

Put all your clients on a separate mailing list to your current and perspective clients
Don’t just sell to them, give them value
Send them a monthly Newsletter
Keep motivating them
Offer them ‘no strings attached’ short calls

Why?

It means that when they are ready to recommit the first person they will think of is YOU!

Keep an eye on all your ex-client’s social media so that if they receive a promotion, get married, have a child – something special you can send them a card!

This shows you care and have kept an eye on them, which many small business do not do.

If you are not friends with them on social media you can just send them the usual birthday/Christmas cards.

I would suggest having a folder that is divided by months, when a client joins you, write out their birthday card (from the stash you have bought in bulk) and write it out with all their details and put it in your folder in advance.

Then at the beginning of each month you can post the ones that are relevant a few days before their birthday.

Tip: Use a post it to put the actual birthday on the card


THIRD STEP for making your clients feel gutted for leaving you

THE EXTRA MILE

Sending your clients personal videos is another great way to wow them. These could be done every few months, just section of some time each month to do a few in bulk.

This could be an opportunity to provide information about a new programme that would suit your client, be sure to use their name so they know its just for them.

It doesn’t have to be long or super high quality; using your iPhone will be enough then you can upload it to You Tube, set it as private and send them their link via email or text.

You could use this technique to invite ex-clients to events too, as well as wish them a happy birthday!


Find what works for you and your business.

This might make you feel uncomfortable, the stuff you SHOULD be doing usually does!

As we said in our last Blog ‘How To Get More Online Training Clients’ it is much easier and cost effective to get your ex-clients to come back to you to get a new client.

These tactics do not guarantee your clients will come back, however it does give you a much better chance than if you just do nothing!
July 2018
V3 Switchover - FAQs
PT Distinction Reviews From our V3 Tetsers
6 Ways to Improve Customer Experience on Your Online Personal Training Platform
5 Hidden Social Media Gems Online Trainers Should Know About
June 2018
How to Use LinkedIn to Generate Leads for Your Online Personal Training Business
7 Ways to Get Online Clients
Successful Instagram Marketing for Online Personal Trainers
The Best Personal Trainer Marketing Companies for PTs
5 Ways to Get More Online Training Clients
May 2018
6 Tips for Writing a Converting Personal Trainer Bio
9 of the Best Booking Software for Personal Trainers
The Future of Online Fitness
GDPR for Personal Trainers
April 2018
PT Distinction Receives “Best of” Badges in the Personal Trainer Software Industry
How to be the best paid Trainer in Your gym
How to Stand out From BeachBody on Demand
How to Stay Productive and Have a Life when your Online Business Grows
March 2018
Easily Communicate with Clients, Past Clients and Prospects
Look Inside The PT Distinction Online Trainer University
This Months New Online Personal Training Exercises
The PT Distinction University is Live
What to do if your Challenges Aren't Converting
1-1 Online Personal Training Packages
3 Ways to Collect Reviews and Testimonials
February 2018
2 easy ways to get Online Clients if you Train People in Person
Hybrid - A Big Step to Online Personal Training
The Benefits of Being a Face To Face Trainer Before Going Online
A Simple way to Write an Effective Homepage
Big List of Online Training Exercises Added
Online Personal Training Exercises - Day 6
Todays New Exercises
New Exercises for Online Personal Training - Day 4
New Exercises Added Every Day - Day 3
New Exercises Every Day - Day 2
January 2018
New Exercises Added
Integrating Free Booking Software to PT Distinction
Linking My Fitness Pal to PT Distinction
The role of Automated Online Training in 2018
How to Reset your Email Integration
How to copy Sections of your Workouts
Integrating PT Distinction in to your Website
4 Simple Automated Emails That Will Dramatically Boost Your Online Sales
Jon Goodman - How to Catch a Lucky Break
December 2017
Free Trials that get Paying Clients on a Regular Basis
Tracking Your Clients Extra Activity
Happy Christmas
Odd Tweak That can Double Your Clients Adherence to Online Training
The easy way Successful Trainers can Start Online.
Demo: Custom iOS App Branding Since Apples Changes
Less is More Coaching for Amazing Results
The Advert Every Online Trainer Should Have
Why you Should Never use YouTube for Exercise Videos
November 2017
Bring back past Online Training Clients with Simple Follow Up
Facebook Ads for Online Trainers – Stage Two
Facebook Ads for Online Personal Trainers – Stage One
12 Steps to Rank Videos High on YouTube
Sample Programs – A great way to get 1-1 Online Clients
Video: Scheduling Programs and Editing Acute Variables
7 Tips if you Struggle to get Online Clients
List of New Exercises Added to PT Distinction
October 2017
The Power of PTD Groups for Individualised Coaching
The Power of Online Training Testimonials
Improvement to Exercise Search on PT Distinction
New Exercises Coming Soon.
Exercise Technique Coaching for Online Clients
Review - MyZone Vs Fitbit
Video: Communicate Easily with Clients on PT Distinction
Coaching Tools on PT Distinction
Create and Explain any Type of Program in Minutes
September 2017
Turning Prospects in to Long Term Clients (lessons from real life)
New Feature: Fitbit Integration
Demo Video: Online Group Training Done Properly
What Goes in to Great Group Online Training?
Changes to Adherence Percentages on PT Distinction
New Feature: MyZone Integration
How to Find any Exercise Quickly on PT Distinction
Advertising Checklist for Online Personal Trainers
Content that Brings you Online Personal Training Clients
August 2017
How many Online Personal Training Clients do you need?
Perfect Online Personal Training Packages and Prices
Live Q & A With Tim and Ash
New Exercises Added to PT Distinction
The New Instant Messenger
Video Check-ins to Easily Communicate with your Clients
The Online Personal Trainer Success Template
The Power of PTD Groups
July 2017
What to Automate when Training Bespoke Online Clients
3 Stages of an Online Fitness Business
You are the Product of the 5 People you Spend the most time with – A semi Alternative view.
The Online Personal Training Super System
How To Craft A Compelling Online Training Guarantee
Live Event - Online Personal Training Success
How to Get Started and Create Perfect Very Quickly
How to get 2-10 Online Training Clients a day from Facebook
How to set up Automated sign ups on your Website.
June 2017
PT Distinction Webinars - Linh Trinh on Filling your Challenges and Flagship Programs
3 Things That Separate Very Successful Online Personal Trainers From the Rest
Import Button Added to Google Sheets Integration
Google Sheets Integration
PT Distinction Webinars - Jon Goodman on All Things Online Personal Training
Webinar Recording - AJ Mihrzad, 5 steps to a Substantial Online Business
12 Steps to Maximise Conversions from Online Challenges
Fundamentals to Online Transformations
May 2017
Running Your Own Facebook Group – The Pros and Cons
100 Percent Online Hybrid Training
Online Personal Training Business in a Box With Sukh Sidhu
3 Posts That Will Turn Viewers Into Clients of Great Trainers
5 Habits to Build a Great Online Training Business
How to use the Messaging Centre to Maximise your Clients Results and Triple Conversions into your Long-term Services.
Monster Upgrade - PT Distinction Messaging Centre
Create Programs with Different Weight and Reps for Each Set of an Exercise
April 2017
Set Up and Automate Your Online Challenges in Minutes
How to Follow up With Past and Potential Online Personal Training Clients to Triple Your Conversions
Positioning Free Trials and Challenges to Make Your Online Training Successful
An Easy Way to Get Online Personal Training Clients While Helping Lots of People
How to Describe Hybrid Training to Your Clients
3 Major Benefits to Clients of Online Coaching
PTD Time Savers - Using a Warm Up For Multiple Workouts
Tracking Your Clients Daily Activity
Create Great Online Personal Training Content in Minutes
How to Get New Online Clients by Taking Screenshots!
Simple Sales Funnels For Online Trainers
How to Put Assessments into Your Clients Apps
March 2017
4 Simple Steps to Coach 100+ Online Clients Without any Staff
Setting up Your Automated Packages to Start on Monday
Keeping Your Browser up to Date For Perfect Software Results
The Value in Writing Your Goals and Having Accountability
How to Get Hybrid and Online Training Clients When You Work in a Gym
Using LinkedIn to Get New Clients Every Month
Creating Custom Forms and Questionaires
Gifts are important, but most trainers suck at giving gifts - By Jon Goodman
February 2017
The Easiest Way to Package Hybrid Model Coaching
What Can Online Personal Trainers Learn From Self Made Billionaires?
Habit Coaching and Tracking on PT Distinction
New Program/ Workout Builder is Live!!!
What Is The Hybrid Training Model?
Creating a Flagship Program on PT Distinction
Pros and Cons of Online Vs Face to Face Pt 2 - Money and Competition
The Pros and Cons of a Successful Online Business Compared to Being a Face to Face Personal Trainer – Part One; Work and Holidays
January 2017
A Look Inside Our New Program Builder
What Happens When Your Client Records Something in Your Personal Training App
4 Ways To Create The Time To Build a Great Online Training Business
Adding Forms and Questionnaires and Getting Them Signed Online
Update: Tweak to Make Your Challenges and Flagship Products Run Super Smooth
Improvement to Program Builder- Exercise Thumbnails
December 2016
Are Realistic Goals Stifling Your Online Business and Causing You Stress?
How to Create Unlimited Content - Big Key to Your Success
Using Your App With Face to Face Training Clients
How To Easily Deliver High End Online Personal Training And Coaching
3 Monthly Habits That Will Help You Grow Your Online Training Business
6 Weekly Habits To Grow A Big Online Training Business
The Only Systems That Will Make You A Successful Online Trainer/ Coach
Why Many Personal Trainers Fail and How to Learn From Their Mistakes
November 2016
Improvements to Custom Exercises
Super Simple Online Personal Training
Facebook Ads Strategy That Gets Online Personal Training Clinets
5 Reasons To Start Sending Newsletters
October 2016
Creating an Online Fitness Challenge That Gets Results
Huge New Feature - The Online Personal Training Success Map
Common Traits of The Most Successful Online Personal Trainers
Upgrade: The Best Scheduling and Alerts System in the Online Training World!
September 2016
What Your Coaching Looks Like For Your Clients
Sneak Peak Inside Our New Calendar And Alerts System
How to Motivate Your Clients When They Aren't With You
How to use LinkedIn like a pro
August 2016
How To Get Your First 1000 Likes on Facebook
If You Sign Up New Clients Over The Phone Do This
Lead Generation Ideas for FitPros
How To Use Facebook Live On Your Desktop
July 2016
Useful Tools For Any Online Personal Trainer
Video: Sign Clients Up Directly From Facebook
Upgrade - Create Sales Funnels and Get Clients In Minutes
Upgrade - Add Names To Group Emails and Autoresponders
How To Get Clients From Facebook Groups
The Basics of Snapchat
June 2016
The Simple Way To Get Your First 5-10 Online Clients Without Spending a $
Upgrade; Schedule Online Coaching Videos, Recipes, Coaching Documents, Forms and Questionaires.
New Upgrade - Add Unlimited Email Subscribers For Free
Email Marketing Guide
How to Get the Best out of Instagram
5 Reasons Forbes.com Suggest All Small Businesses Should Have Their Own App
A Look Inside Your 100% Branded Personal Training Apps
NEW FEATURE - Your Own App in Android and Apple Stores
May 2016
How To Get Online Personal Training Clients Using Free Trials
How to create a massive, enjoyable, sustainable online business that positions you as the expert and makes you happy every day.
Are Facebook Groups Good For Your Online Training Business?
How You Can Use Facebook Live To Attract Online Clients
April 2016
The Simple Method for Writing A Really Effective Sales Page
How to Make Your Client Sorry They Ever Left You!
How To Get More Online Training Clients
March 2016
Recording Habits and Results Next to Goals
Want to See Our Online Personal Training Apps?
Paul Mort on Selling Online Personal Training
Upcoming Interview - Mr Paul Mort
February 2016
Main Dashboard Overview
Improvement - Adding Custom Exercises with Your Custom Results Charting Just Got Easy!
Upgrade: Recording and Charting Assessment Results Just Got A Lot Better!
December 2015
Janak Patel Interview - How You Can Become a Successful Online Personal Trainer and Create The lifestyle You Want
November 2015
Expert Interview Number 2 Is Coming Soon!
Update: New Android App Is Live
Video: Give or Schedule Assessments to Multiple Clients in Seconds
Quick Video: Find Any Exercise or Verities of Exercises Fast
October 2015
Upcoming Improvements to PT Distinction
Downloading your videos from YouTube to Put on PT Distinction
Video: How You Add Tracking and Charting to Your Custom Exercises
September 2015
Meal Plans
Tim Drummond Interview - How You Become a High End Online Personal Trainer
New Look Is Live!
August 2015
Updates to PT Distinction
July 2015
Video: Adding Custom Exercises in Seconds
Helping You To Get More Clients
Video: Creating and Using Templates
Something Free To Impress Your Face to Face Clients With
June 2015
Automated Marketing Method No. 2 - Using Pinterest as a Search Engine
10 Videos That Every Personal Trainer Should Make
May 2015
Video: How I Use The Groups System to Save Time on All of My Coaching Packages
Video - Getting Clients From YouTube + A Massive Opportunity!
Automated Marketing Roadmap
Set and Forget Marketing For Your Fitness Business (proven to work!)
Video Demo; The Most Flexible Results Tracking and Charting System in The World
April 2015
Tracking and Charting System is Up and Live!
Results Tracking With Pretty Graphs
Video: How to Make a High Quality, Fully Automated Online Coaching Product in Under An Hour
Video: How to Set Up Retargeting Adverts and Convert More Website Visitors in to Clients.
Apple App
March 2015
Follow Along Video - How to take direct debit payments online
Save Loads of Time by Using Groups in PT Distinction
Completely Customise PTD - Follow Along Video
Video: Adding Before and After Photos
Follow along video - How to do a complete assessment online
The Most Important Step in Becoming an Online Personal Trainer
How to Make Perfect Programs For Online Personal Training Clients
February 2015
How to Motivate Your Online Personal Training Clients
How to Get Online Clients For Free
Apple App
December 2014
New App!
Updates to Our Online Personal Training Software
5 Steps to Being a Successful Online Trainer
November 2014
The Value of Recipes For Your Clients
How to Make Your Clients Happy to Pay Direct Debits
The Power of Groups
The Future of Fitness
We Had a Few Issues... Sorted Now
October 2014
PT Distinction 2.0 is Live!!
Version 2.0 is Finally Here!!
September 2014
Set Up Direct Debits
August 2014
Let The World See How Good You Are
Upgrade: Integrate PTD in to Your Own Website
Make August Your Best Month Online
July 2014
How to Do a Quality Online Assessment Via Skype
PTD FAQs
Get Clients From (nearly!) All of Your Consultations