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A Beginner's Guide to the Meta Business Suite

Getting Started
March 16, 2023
tim saye

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The Meta business suite is the one-stop shop to manage and promote your fitness business on Facebook and Instagram. This free tool is designed to help you manage both accounts in a user-friendly dashboard, saving you time and effort.

In this article, we'll explore the many features of the Meta Business Suite that can help you work smarter, such as content planning, file management, and hashtag organization. Using the Meta Business Suite, you can take control of your social media presence and focus on what matters most - engaging with your clients and growing your business.

What is the Meta Business Suite?

The Meta Business Suite is a social media tool designed for managing Facebook and Instagram accounts alongside each other in a single place.

From one central, user-friendly dashboard, you can plan and create content for both platforms, store assets, respond to interactions, monitor analytics, manage ads, and more. Check out Social Media Examiners' useful article on how to get started.

Time-saving features of the Meta Business Suite

It’s easy to see that simply streamlining the management of two separate social media accounts into one place will save time.

But there’s more to it than that - the Meta Business Suite has many specific features that will help you work smarter and more efficiently:

Content planning

The Meta Business Suite lets you plan ahead and set aside quality time to create and schedule content for the coming days, weeks, and months.

This is a much more efficient way of working than posting in bursts, as and when you can fit it in or remember.

You can preview how the content will look on Facebook and Instagram, and the algorithm will also recommend optimal posting times for your audience. This real-time-saver allows you to spend more time on your fitness business.

File management

Using the platform’s file manager to store (and usefully categorize) assets such as images and videos not only makes it quicker for you to find them yourself but also makes content creation easier for anyone else who has access to your account.

Hashtag management

Hashtags are a great way to help people find your content, but it can be time-consuming to decide which ones to use each time you post. The Meta Business Suite’s hashtag organizer makes it easy to find, save and reuse hashtags so you can quickly add them to your content.

To help understand the power of hashtags, read the Digital Marketing Institute’s tips on how to use hashtags effectively on social media.

To-do lists

The to-do list feature is an excellent way of keeping tabs on everything. Tasks can be added manually, but they are added dynamically. For example, messages that haven’t been replied to will appear on your list.

Consolidating these automated (and non-automated) reminders in one place is a real time saver and helps ensure nothing is missed.

Single Inbox

With its unified inbox, where you can monitor your notifications for Facebook and Instagram, the Meta Business Suite cuts down on time spent switching between apps.

It also has a function allowing you to filter different notification types, such as unanswered comments.

Automated Replies

There are several automated responses that you can set up for this inbox, to minimize the effort required to manage it.

For example, you can automatically reply to someone who has messaged your account for the first time, direct people to FAQs based on common queries and set up tailored responses that pick up on specific keywords.

Setting Goals

The Meta Business Suite makes it easy to set goals. For example, you aim to grow your followers on Facebook by 5% within 28 days.

As part of this process, it will prompt you to consider various options for paid content promotion. These can range from boosting content to running ad campaigns.


The platform displays analytics for your Facebook and Instagram accounts, allowing you to compare them and dig into engagement, reach, and audience breakdown data.

Applying Insights to help you assess what content is working most effectively will enable you to focus on the best use of your time.

A/B Testing

Also known as split testing, this is a neat way of quickly and easily testing what kind of content works best with your target audience. For example, use the Meta Business Suite’s A/B testing option to create up to four versions of a post, message, or advert and then send them out (or schedule the test for a specific time).

Each version will go to a different group, and after 30 minutes, the platform will determine which version worked best (i.e., generated the most engagement) and publish that one to your page.

Competition and Inspiration

Clicking on ‘stories from similar businesses’ on your dashboard will show you personalized, recommended posts from other businesses in your field.

This valuable feature is not only an easy way of keeping track of what your competitors are up to but can also give you some quick ideas for your content.

Frequently Used Tools

You can customize the Meta Business Suite menu to display up to six of your favorite tools, in your chosen order, for easy access.

This simple but valuable feature can save time and help keep you focused on your most important tasks.

Start using Meta Business Suite Today

The Meta Business Suite is a powerful social media management tool that can save personal trainers a lot of time and effort when managing their Facebook and Instagram accounts. From content planning and file management to hashtag organization and automated replies, this tool has many features that can help trainers work smarter and more efficiently.

Using the Meta Business Suite, personal trainers can focus on what they do best – training clients and growing their business – while maintaining an active and engaging social media presence. So if you're a personal trainer looking to streamline your social media management, the Meta Business Suite is definitely worth exploring.

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