PT Distinction | Blog
PT Distinction
PowerfulFlexibleQuality

Facebook Ads for Online Personal Trainers – Stage One

by Tim Saye | Nov 21, 2017

The first Facebook ad you make is not designed to sell your online personal training service.

Good advertising is much like building a great relationship.

If I kiss my wife that's fine because our relationship is beyond the point where that's appropriate. If I walk up to a stranger and kiss them on the lips it is could (and probably should) be termed as sexual assault.

Just like creating a good relationship, when advertising you need to deliver appropriate content for the phase you are in with a potential client.

Coming from nowhere and asking someone to buy from you is like walking up to a total stranger and asking them to get naked, it won't work and will cause a negative association with you and your business.

Your first advert is there to create awareness around who you are. This is the time you walk up to someone and say hello.


There are two very effective options that work really well for your initial introduction advert:

Option 1 – A list that will help your target audience solve a problem.


This video should be around 60 seconds long and only includes a very tiny expansion on each point. At this stage there is no need for scientific data or long details of anything.

This is just you, on camera listing some action steps that will give your target clients a great result that they want. Keep it short, engaging, very simple and specific to your target market.

You can film this easily on your phone. Tip, turn the phone sideways to film your video as this fills the screen on your resulting video.

One mistake most online personal trainers make at this stage is to make their video far to general I.e...

5 tips to get lean.
6 tips to get stronger.
5 ways to lose 5lbs.

… Better examples should be completely specific to your target client and resonate strongly with them i.e...

5 ways mums can lose 5lbs while running around after your kids,
6 tips to build muscle while not leaving your office,
5 tips for skinny guys to pack on muscle,
5 tips to lose weight in under 10 minutes a day.

Being more specific to your target niche client positions you as the expert that can solve the problem specifically for them.

Generic tips will appeal a little bit to a lot of people but these people won't see anything new from you or buy from you.


Option 2 – An interview or sections of an interview with someone who is already well known in your niche.


Length of time on this one is less important but keeping it under 10 minutes can be a good idea. You could split up an hour long interview in to a number of different video ads.

This gives a great introduction to you as it builds on the authority your interviewee already has with this audience and associates you with someone your target audience already knows, likes and trusts.


A really effective video advert at this stage should bring you video views at 1-3c per view.

You can later create an audience from the people that have viewed your video and target them with subsequent adverts and content. This content is designed to move viewers through to the next phase in your relationship where you offer something great in return for an email address.

In relationship building terms this is the point where having introduced yourself and started getting to know someone you ask for their phone number before leaving.

Using the audience of people that have viewed your initial video converts in to your free offer very well, in the same way you are much more likely to get a phone number if you took the time to say hello and introduce yourself first.

To get moving right now goo and make that initial video today, soon we will look at how you make it in to an advert and later on follow up that advert with the next step in your Facebook ads system.

November 2017
Facebook Ads for Online Personal Trainers – Stage One
12 Steps to Rank Videos High on YouTube
Sample Programs – A great way to get 1-1 Online Clients
Video: Scheduling Programs and Editing Acute Variables
7 Tips if you Struggle to get Online Clients
List of New Exercises Added to PT Distinction
October 2017
The Power of PTD Groups for Individualised Coaching
The Power of Online Training Testimonials
Improvement to Exercise Search on PT Distinction
New Exercises Coming Soon.
Exercise Technique Coaching for Online Clients
Review - MyZone Vs Fitbit
Video: Communicate Easily with Clients on PT Distinction
Coaching Tools on PT Distinction
Create and Explain any Type of Program in Minutes
September 2017
Turning Prospects in to Long Term Clients (lessons from real life)
New Feature: Fitbit Integration
Demo Video: Online Group Training Done Properly
What Goes in to Great Group Online Training?
Changes to Adherence Percentages on PT Distinction
New Feature: MyZone Integration
How to Find any Exercise Quickly on PT Distinction
Advertising Checklist for Online Personal Trainers
Content that Brings you Online Personal Training Clients
August 2017
How many Online Personal Training Clients do you need?
Perfect Online Personal Training Packages and Prices
Live Q & A With Tim and Ash
New Exercises Added to PT Distinction
The New Instant Messenger
Video Check-ins to Easily Communicate with your Clients
The Online Personal Trainer Success Template
The Power of PTD Groups
July 2017
What to Automate when Training Bespoke Online Clients
3 Stages of an Online Fitness Business
You are the Product of the 5 People you Spend the most time with – A semi Alternative view.
The Online Personal Training Super System
How To Craft A Compelling Online Training Guarantee
Live Event - Online Personal Training Success
How to Get Started and Create Perfect Very Quickly
How to get 2-10 Online Training Clients a day from Facebook
How to set up Automated sign ups on your Website.
June 2017
PT Distinction Webinars - Linh Trinh on Filling your Challenges and Flagship Programs
3 Things That Separate Very Successful Online Personal Trainers From the Rest
Import Button Added to Google Sheets Integration
Google Sheets Integration
PT Distinction Webinars - Jon Goodman on All Things Online Personal Training
Webinar Recording - AJ Mihrzad, 5 steps to a Substantial Online Business
12 Steps to Maximise Conversions from Online Challenges
Fundamentals to Online Transformations
May 2017
Running Your Own Facebook Group – The Pros and Cons
100 Percent Online Hybrid Training
Online Personal Training Business in a Box With Sukh Sidhu
3 Posts That Will Turn Viewers Into Clients of Great Trainers
5 Habits to Build a Great Online Training Business
How to use the Messaging Centre to Maximise your Clients Results and Triple Conversions into your Long-term Services.
Monster Upgrade - PT Distinction Messaging Centre
Create Programs with Different Weight and Reps for Each Set of an Exercise
April 2017
Set Up and Automate Your Online Challenges in Minutes
How to Follow up With Past and Potential Online Personal Training Clients to Triple Your Conversions
Positioning Free Trials and Challenges to Make Your Online Training Successful
An Easy Way to Get Online Personal Training Clients While Helping Lots of People
How to Describe Hybrid Training to Your Clients
3 Major Benefits to Clients of Online Coaching
PTD Time Savers - Using a Warm Up For Multiple Workouts
Tracking Your Clients Daily Activity
Create Great Online Personal Training Content in Minutes
How to Get New Online Clients by Taking Screenshots!
Simple Sales Funnels For Online Trainers
How to Put Assessments into Your Clients Apps
March 2017
4 Simple Steps to Coach 100+ Online Clients Without any Staff
Setting up Your Automated Packages to Start on Monday
Keeping Your Browser up to Date For Perfect Software Results
The Value in Writing Your Goals and Having Accountability
How to Get Hybrid and Online Training Clients When You Work in a Gym
Using LinkedIn to Get New Clients Every Month
Creating Custom Forms and Questionaires
Gifts are important, but most trainers suck at giving gifts - By Jon Goodman
February 2017
The Easiest Way to Package Hybrid Model Coaching
What Can Online Personal Trainers Learn From Self Made Billionaires?
Habit Coaching and Tracking on PT Distinction
New Program/ Workout Builder is Live!!!
What Is The Hybrid Training Model?
Creating a Flagship Program on PT Distinction
Pros and Cons of Online Vs Face to Face Pt 2 - Money and Competition
The Pros and Cons of a Successful Online Business Compared to Being a Face to Face Personal Trainer – Part One; Work and Holidays
January 2017
A Look Inside Our New Program Builder
What Happens When Your Client Records Something in Your Personal Training App
4 Ways To Create The Time To Build a Great Online Training Business
Adding Forms and Questionnaires and Getting Them Signed Online
Update: Tweak to Make Your Challenges and Flagship Products Run Super Smooth
Improvement to Program Builder- Exercise Thumbnails
December 2016
Are Realistic Goals Stifling Your Online Business and Causing You Stress?
How to Create Unlimited Content - Big Key to Your Success
Using Your App With Face to Face Training Clients
How To Easily Deliver High End Online Personal Training And Coaching
3 Monthly Habits That Will Help You Grow Your Online Training Business
6 Weekly Habits To Grow A Big Online Training Business
The Only Systems That Will Make You A Successful Online Trainer/ Coach
Why Many Personal Trainers Fail and How to Learn From Their Mistakes
November 2016
Improvements to Custom Exercises
Super Simple Online Personal Training
Facebook Ads Strategy That Gets Online Personal Training Clinets
5 Reasons To Start Sending Newsletters
October 2016
Creating an Online Fitness Challenge That Gets Results
Huge New Feature - The Online Personal Training Success Map
Common Traits of The Most Successful Online Personal Trainers
Upgrade: The Best Scheduling and Alerts System in the Online Training World!
September 2016
What Your Coaching Looks Like For Your Clients
Sneak Peak Inside Our New Calendar And Alerts System
How to Motivate Your Clients When They Aren't With You
How to use LinkedIn like a pro
August 2016
How To Get Your First 1000 Likes on Facebook
If You Sign Up New Clients Over The Phone Do This
Lead Generation Ideas for FitPros
How To Use Facebook Live On Your Desktop
July 2016
Useful Tools For Any Online Personal Trainer
Video: Sign Clients Up Directly From Facebook
Upgrade - Create Sales Funnels and Get Clients In Minutes
Upgrade - Add Names To Group Emails and Autoresponders
How To Get Clients From Facebook Groups
The Basics of Snapchat
June 2016
The Simple Way To Get Your First 5-10 Online Clients Without Spending a $
Upgrade; Schedule Online Coaching Videos, Recipes, Coaching Documents, Forms and Questionaires.
New Upgrade - Add Unlimited Email Subscribers For Free
Email Marketing Guide
How to Get the Best out of Instagram
5 Reasons Forbes.com Suggest All Small Businesses Should Have Their Own App
A Look Inside Your 100% Branded Personal Training Apps
NEW FEATURE - Your Own App in Android and Apple Stores
May 2016
How To Get Online Personal Training Clients Using Free Trials
How to create a massive, enjoyable, sustainable online business that positions you as the expert and makes you happy every day.
Are Facebook Groups Good For Your Online Training Business?
How You Can Use Facebook Live To Attract Online Clients
April 2016
The Simple Method for Writing A Really Effective Sales Page
How to Make Your Client Sorry They Ever Left You!
How To Get More Online Training Clients
March 2016
Recording Habits and Results Next to Goals
Want to See Our Online Personal Training Apps?
Paul Mort on Selling Online Personal Training
Upcoming Interview - Mr Paul Mort
February 2016
Main Dashboard Overview
Improvement - Adding Custom Exercises with Your Custom Results Charting Just Got Easy!
Upgrade: Recording and Charting Assessment Results Just Got A Lot Better!
December 2015
Janak Patel Interview - How You Can Become a Successful Online Personal Trainer and Create The lifestyle You Want
November 2015
Expert Interview Number 2 Is Coming Soon!
Update: New Android App Is Live
Video: Give or Schedule Assessments to Multiple Clients in Seconds
Quick Video: Find Any Exercise or Verities of Exercises Fast
October 2015
Upcoming Improvements to PT Distinction
Downloading your videos from YouTube to Put on PT Distinction
Video: How You Add Tracking and Charting to Your Custom Exercises
September 2015
Meal Plans
Tim Drummond Interview - How You Become a High End Online Personal Trainer
New Look Is Live!
August 2015
Updates to PT Distinction
July 2015
Video: Adding Custom Exercises in Seconds
Helping You To Get More Clients
Video: Creating and Using Templates
Something Free To Impress Your Face to Face Clients With
June 2015
Automated Marketing Method No. 2 - Using Pinterest as a Search Engine
10 Videos That Every Personal Trainer Should Make
May 2015
Video: How I Use The Groups System to Save Time on All of My Coaching Packages
Video - Getting Clients From YouTube + A Massive Opportunity!
Automated Marketing Roadmap
Set and Forget Marketing For Your Fitness Business (proven to work!)
Video Demo; The Most Flexible Results Tracking and Charting System in The World
April 2015
Tracking and Charting System is Up and Live!
Results Tracking With Pretty Graphs
Video: How to Make a High Quality, Fully Automated Online Coaching Product in Under An Hour
Video: How to Set Up Retargeting Adverts and Convert More Website Visitors in to Clients.
Apple App
March 2015
Follow Along Video - How to take direct debit payments online
Save Loads of Time by Using Groups in PT Distinction
Completely Customise PTD - Follow Along Video
Video: Adding Before and After Photos
Follow along video - How to do a complete assessment online
The Most Important Step in Becoming an Online Personal Trainer
How to Make Perfect Programs For Online Personal Training Clients
February 2015
How to Motivate Your Online Personal Training Clients
How to Get Online Clients For Free
Apple App
December 2014
New App!
Updates to Our Online Personal Training Software
5 Steps to Being a Successful Online Trainer
November 2014
The Value of Recipes For Your Clients
How to Make Your Clients Happy to Pay Direct Debits
The Power of Groups
The Future of Fitness
We Had a Few Issues... Sorted Now
October 2014
PT Distinction 2.0 is Live!!
Version 2.0 is Finally Here!!
September 2014
Set Up Direct Debits
August 2014
Let The World See How Good You Are
Upgrade: Integrate PTD in to Your Own Website
Make August Your Best Month Online
July 2014
How to Do a Quality Online Assessment Via Skype
PTD FAQs
Get Clients From (nearly!) All of Your Consultations